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: The Trade Desk launches new AI-driven digital media buying platform Kokai
In Digital

: Techno Paints appoints Mahesh Babu as brand ambassador
In Marketing

: Sony Sports Network broadcasts the clay court battle – ‘Roland Garros 2023’
In Television

: realme onboards Shah Rukh Khan as its new brand ambassador
In Marketing

: MetLife’s Michelle Froah named Global Chief Marketing Officer at ETS
In Marketing

: Sania Mirza becomes the new Tennis Ambassador for Sony Sports Network
In Television

: Xiaomi India onboards actor Pankaj Tripathi as new brand ambassador for Redmi smartphone
In Marketing

: William Grant & Sons India appoints Kapila Sethi Kad as Head of Marketing
In Marketing

: Marico’s ad spends up by 5.78% YoY to Rs 842 crores in FY23
In Marketing

: OTT platform VROTT becomes 26th addition to Tata Play Binge platform
In OTT

: Clear cohort targeting and psychographic segmentation crucial for brands working in complex markets: PepsiCo’s Shailja Joshi
In Marketing

: Retention vs Acquisition: What is top priority for marketers
In Marketing

: Ranbir Kapoor becomes new brand ambassador for fintech platform moneyview
In Marketing

: Gaming players spend big bucks on cricketers to leverage IPL 2023 for increased brand awareness
In Ad Craft

: With 31% rating growth, IPL on TV continues to reign supreme surpassing all benchmarks pre-pandemic
In Partner Content

: Want to make a name in worldwide agency sphere without global tie-ups: SoCheers Co-Founders
In Advertising

: IPL 2023: Knockout round between Star Sports and JioCinema begins
In Television

: JioCinema unveils its star-studded Expert Panel for IPL 2023
In Digital

: Star Sports onboards Ranveer Singh as brand ambassador to fuel sports fandom
In Television

: Rajasthan Royals onboards Luminous Power Technologies as Title Sponsor for IPL 2023
In Marketing

: Sara Ali Khan becomes Kurkure’s brand ambassador; announces the partnership through an Instagram reel
In Marketing

: Shopsy plays key role in bringing e-commerce to more under-served markets in India: Madhuvanthi Ananth
In Advertising

: Shyam Steel ropes in Vijay Devarakonda as its brand ambassador
In Marketing

: Amazon integrates its logistics and SmartCommerce offerings with ONDC
In Marketing

: In-depth: Is enticing the lost talent to big tech and start-ups on priority list of ad agencies?
In In-depth

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