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Automobile sector plans ad blitzkrieg to drive bumper sales this festive season
Automobile sector plans ad blitzkrieg to drive bumper sales this festive season
In Marketing
In-depth: Marketers gear up to pay premium for high-impact properties this festive season
In-depth: Marketers gear up to pay premium for high-impact properties this festive season
In In-depth
Here is how advertisers are changing their media preferences this Onam
Here is how advertisers are changing their media preferences this Onam
In Marketing
Kids channels roll out diverse summer offerings to boost viewership, keep young audiences hooked
Kids channels roll out diverse summer offerings to boost viewership, keep young audiences hooked
In Television
Advertisers eyeing kids channels as summer holidays approach
Advertisers eyeing kids channels as summer holidays approach
In Television
Can F1 TV capture India's loyal F1 fan base despite higher costs?
Can F1 TV capture India's loyal F1 fan base despite higher costs?
In OTT
Brands partner with Zee Telugu for its on-ground engagement initiatives
Brands partner with Zee Telugu for its on-ground engagement initiatives
In Industry Briefs
Spykar to increase its focus on influencer and digital marketing, says Sanjay Vakharia
Spykar to increase its focus on influencer and digital marketing, says Sanjay Vakharia
In Marketing
There will be a higher demand for impact properties this festive season: Mona Jain of ABP Network
There will be a higher demand for impact properties this festive season: Mona Jain of ABP Network
In Television
GenZ and millennials are stiffening competition among pet-care brands
GenZ and millennials are stiffening competition among pet-care brands
In Marketing
9X Media elevates Ajay Bedi, Darpan Kindalkar & Anusri Unnikrishnan to National Sales Head of 9X Jalwa, 9X Tashan & 9X Jhakaas
9X Media elevates Ajay Bedi, Darpan Kindalkar & Anusri Unnikrishnan to National Sales Head of 9X Jalwa, 9X Tashan & 9X Jhakaas
In Television
Mirchi launches its operations in Dallas, Texas
Mirchi launches its operations in Dallas, Texas
In Radio
LaLiga holds second edition of ‘LaLiga Extra Time India’
LaLiga holds second edition of ‘LaLiga Extra Time India’
In Television
Advertising spends to see a boost during upcoming IPL & cricket season; will be an exciting summer for brands, says Perfetti’s Rohit Kapoor
Advertising spends to see a boost during upcoming IPL & cricket season; will be an exciting summer for brands, says Perfetti’s Rohit Kapoor
In Marketing
How brands are gearing up for IPL 2022 amid Covid-related uncertainties
How brands are gearing up for IPL 2022 amid Covid-related uncertainties
In Television
News channels woo audiences with special programming line-up for upcoming Assembly Elections in 5 states
News channels woo audiences with special programming line-up for upcoming Assembly Elections in 5 states
In Television
Ad agencies better prepared for the third Covid wave, impact on business unlikely
Ad agencies better prepared for the third Covid wave, impact on business unlikely
In Advertising
Omicron impact on adex to be minimal, FY22 revenue targets likely to be on track
Omicron impact on adex to be minimal, FY22 revenue targets likely to be on track
In Advertising
Why Rana Barua and Sameer Tobaccowala are bullish about Shobiz
Why Rana Barua and Sameer Tobaccowala are bullish about Shobiz
In Advertising
MTV Insights Studio launches MTV Youth Study 2021 titled ‘Atmanirbhar by Circumstance’
MTV Insights Studio launches MTV Youth Study 2021 titled ‘Atmanirbhar by Circumstance’
In Television
Buoyed by favourable economic and market conditions, real estate ups ad spends by 20% for festive season
Buoyed by favourable economic and market conditions, real estate ups ad spends by 20% for festive season
In Advertising
“Farewell Boss”: MK Anand pens a heartfelt eulogy to his former boss man, Pradeep Guha
“Farewell Boss”: MK Anand pens a heartfelt eulogy to his former boss man, Pradeep Guha
In Television
Mirchi enters North America with its launch in The Bay Area, California
Mirchi enters North America with its launch in The Bay Area, California
In Radio
Nobel Hygiene increases ad spends by 30%, eyes 5x growth over last year
Nobel Hygiene increases ad spends by 30%, eyes 5x growth over last year
In Marketing
Brands may go slow on non-IPL ad spend as Covid-19 restrictions threaten supply chain and consumer sentiment
Brands may go slow on non-IPL ad spend as Covid-19 restrictions threaten supply chain and consumer sentiment
In Marketing