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'nitty gritty'
Foreseeing it as the next big thing, Kurkure taps into $2-2.5 bn chaat category
In
Marketing
We will scale up our ad spends multifold this year: Prabhakar Tiwari
In
Marketing
Sirca Paints’ latest TVCs highlight USPs of its PU Polish Range in hilarious manner
In
Ad Craft
Cannes Lions 2023: ‘The value of creativity is priceless, but it’s often fuelled by engagement and business growth’
In
Cannes Lions 2023
Advertising leaders suggest doing away with organisational hierarchy to be more fluid
In
Goafest 2023
Goafest 2023: Themed ‘Future of Creativity’, India’s largest A&M festival kicks off today
In
Goafest 2023
How’s Goafest gearing up to woo adland professionals in 2023
In
Goafest 2023
In-depth: Why are brands taking the minimalist route for rebranding or renewed visual identity?
In
In-depth
Has the era of brand taglines come to end?
In
Advertising
How important is conversational insights-first strategy for business growth
In
Marketing
Maruti Suzuki’s adex to grow by 15-20% in FY24; 70% to go to TV and digital
In
Marketing
India TV’s "Samvad Budget Conclave 2023" to make Union Budget accessible and understandable
In
Television
‘All The World’s A Stage’ delves into the nitty-gritty of personal branding in a storytelling format: Ambi Parameswaran
In
Marketing
Make campaigns idea-first and not celebrity-first; use their strengths to make ads memorable: Experts
In
Advertising
In-depth: Are K-Pop collaborations really going to be the next big thing for brands?
In
In-depth
Pre-buzz campaigns might be the new normal, but do they deliver?
In
Marketing
How brands can leverage programmatic for CTV and DOOH
In
Digital
In-depth: Why has Metaverse suddenly become automobile marketers' favourite playground
In
In-depth
Govt intervention necessary for digital news players to get fair ad revenue share from Google, say experts
In
Digital
Eight legacy brands that have been changing the FMCG game pre-Independence
In
Marketing
iTV Network announces launch of ITV Media Institute
In
Television
An insight into Castrol India’s love for purpose-driven marketing
In
Marketing
Microsoft to acquire LinkedIn for $26.2 billion
In
Digital
Sony presents UEFA Euro 2016 extravaganza
In
Television
Kinetic announces changes in key leadership roles
In
Advertising
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