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Ghadi questions the age-old practice of soaking clothes pre-wash in its new campaign
Parle Agro launches campaign with Dulquer Salmaan for ‘Smoodh’ in South Indian markets
Tata Consumer Products’ ASMR campaign announces the launch of ‘Tata Coffee Grand Premium’
Pre-buzz campaigns might be the new normal, but do they deliver?
In-depth: Nostalgia, nationalism, or price, how Campa will help Reliance’s entry into FMCG space
Kinder Joy launches ‘Kinder Digital Hub’ to make Rakhi more unique for kids
Aiwa plans mega comeback in Indian market, eyes $1 billion revenue in 5 years
Sony YAY! announces two new toon shows- ‘Ha.Go.La’ and ‘Robotan’
Discovery Kids to present new animation series ‘Baby Little Singham’
Shemaroo launches new Hindi GEC ‘Shemaroo Umang’
Fanta’s commercial for new flavour ‘Apple Delite’ also introduces Kartik Aaryan as brand ambassador
Zee Media partners with Mahindra & Mahindra to Launch Yuvo Tech+ Tractor
Cognitive ROI Inc. launches DataPOEM Plug & Play version
In Digital
Parle Agro launches aggressive multi-channel campaign for its disruptive new dairy offering Smoodh
Times Network names Navika Kumar as Editor-in-Chief of Times Now Navbharat
Skinn unveils fragrance collection ‘Tales’ with a digital video
Gulf Oil’s #GulfDhonixDhoni campaign shows MS Dhoni in a conversation with his younger self
Zee Tamil launches new fiction show ‘Pudhu Pudhu Arthangal’
Hyundai Alcazar makes a global debut with the OOH campaign
Godrej Consumer Products Ltd forays into home cleaning segment with launch of Godrej ProClean
Colors Tamil brings two new shows this new year
Mondelez India enters wholesome biscuits segment with Bournvita Crunchy, unveils TVC
Dangal TV launches new show Prem Bandhan
Micromax announces new sub-brand ‘in’ to realise vision of Aatmanirbhar Bharat
‘B-Fizz’ is Parle Agro’s new addition to fruit plus fizz portfolio