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LG Ad Solutions and Tyroo sign agreement to market CTV ad solutions in Southeast Asia
In Digital
Purchase intent 23% higher when user exposed to over 15 seconds of message during in-game ad: Gameloft
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Mitgo launches privacy-first native advertising platform ‘Takeads’
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Union Budget 2023: Business news platforms gear up to grab maximum eyeballs and advertisers' attention
Admitad announces launch of parent company - “Mitgo”
Taboola signs five-year deal with Network18 Media and Investments to boost audience engagement
In Digital
WARC Awards for Effectiveness 2023 adds five new categories
Taboola and Yahoo announce partnership for the next 30 years
In Digital
MGID partners with PubMatic to enable brands to reach new audiences via a single platform  
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Yahoo elevates Sebastian Graham to Director of Native APAC
GroupM appoints Arshan Saha as CEO of GroupM Nexus APAC
94% marketers expect business revenues to increase as compared to 2021: Drivers of Growth survey report
Hina Mittal joins Oplifi as Business Head – Affiliate
MGID signs content recommendation deal with Times Internet
In Digital
India Today Group’s Tak app banks on large audience base, content differentiation, personalisation and engagement
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MX Takatak, Mindshare, Kinnect, Aditya Birla Capital, Ultratech and Affle get top honours at MMA’s Smarties India 2021 Awards
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Inuxu Digital Media Technologies appoints Shagant Rathinaraj as Head of Ad Sales, South
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MMA extends deadline for entries submissions to 2021 Smarties India Awards; announces Jury
MMA India announces 10th edition of Smarties India Awards 2021
MGID launches privacy-first targeting solution for the post-cookie era
ASCI’s final guidelines for influencer advertising on digital media to come into force from June 14
Suveer Bajaj of FoxyMoron and Zoo Media launches Man’s Life
In Digital
User experience and ad viewability: Defining the key aspects of ad quality
Performance-based marketing is clearly going to be the future, says Sidharth Parashar of GroupM
Httpool launches a whitepaper on ‘Native Advertising - Why it continues to be a favourite’
In Digital