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: Consumer durables shifting gears from 'massy' to ‘premiumisation’ this festive season
In Marketing

: Mamaearth’s Ashish Mishra joins Clensta as Co-founder and CBO
In Marketing

: Wipro Consumer Care & Lighting relaunches Chandrika ayurvedic soap in Maharashtra
In Marketing

: Emami’s ad spends grow by 11.42% YoY to Rs 15,187 lakh in Q1FY24
In Marketing

: We’ve upped our ad budgets by 30% YoY for FY24: Yogesh Tewari of RPSG Group
In Marketing

: MX Player powers up its audience stack with Vserv AudiencePro
In Digital

: Improved market conditions to fuel adex growth for FMCG players in H2 FY23
In Advertising

: Emami’s adex drops by 3.16% to reach Rs 15,326 lakh in Q3 of FY23
In Marketing

: Dabur’s ad spends dips 24.2% YoY to Rs 179.6 crore in Q3 FY23
In Marketing

: India versus Bharat: Marketers deliberate on the art of marketing
In In-depth

: Ali Fazal features in beatXP’s “Khud ko Bana” campaign
In Ad Craft

: Tata Consumer Products’ ASMR campaign announces the launch of ‘Tata Coffee Grand Premium’
In Ad Craft

: Colgate Palmolive gearing up for recovery in rural demand and D2C, says Arvind Chintamani
In Marketing

: Heritage Novandie Foods appoints Anmol Choubey as CEO
In Marketing

: Nestle’s Ankit Kapoor joins Ananta Capital as Operating Partner and Chief Marketing Officer
In Marketing

: Cadbury Celebrations becomes ‘Brand of the Year’ at MMA India’s Smarties 2022
In Advertising

: Looking to spend Rs 200-250 crore on ‘Mantra Masala’ branding: Emami Agrotech’s Krishna Mohan Nyayapati
In Marketing

: Dabur's ad-spend declines 16.55% (YoY), witnesses 4.57% increase on QoQ basis in Q1FY23
In Marketing

: Licious launches new campaign for its ready-to-cook Biryani Meat and Masala Mix
In Advertising

: MMA India adds 7 new categories to ‘Smarties 2022’ awards; invites entries
In Marketing

: Measuring landing page impact – a self-destruction tool for the industry and BARC India
In Television

: Vadilal awards OOH media business to Connect OOH & Publicity Parlour
In Advertising

: Starcom wins Vadilal Ice-cream’s media mandate
In Advertising

: Three Fourth Solutions bags mandates of Skipper Furnishings, Ashian Oils & Supertron
In Digital

: Anuj Singh joins General Mills India as Country Head
In Marketing

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