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Consumer durables shifting gears from 'massy' to ‘premiumisation’ this festive season
Mamaearth’s Ashish Mishra joins Clensta as Co-founder and CBO
Wipro Consumer Care & Lighting relaunches Chandrika ayurvedic soap in Maharashtra
Emami’s ad spends grow by 11.42% YoY to Rs 15,187 lakh in Q1FY24
We’ve upped our ad budgets by 30% YoY for FY24: Yogesh Tewari of RPSG Group
MX Player powers up its audience stack with Vserv AudiencePro
In Digital
Improved market conditions to fuel adex growth for FMCG players in H2 FY23
Emami’s adex drops by 3.16% to reach Rs 15,326 lakh in Q3 of FY23
Dabur’s ad spends dips 24.2% YoY to Rs 179.6 crore in Q3 FY23
India versus Bharat: Marketers deliberate on the art of marketing
Ali Fazal features in beatXP’s “Khud ko Bana” campaign
Tata Consumer Products’ ASMR campaign announces the launch of ‘Tata Coffee Grand Premium’
Colgate Palmolive gearing up for recovery in rural demand and D2C, says Arvind Chintamani
Heritage Novandie Foods appoints Anmol Choubey as CEO
Nestle’s Ankit Kapoor joins Ananta Capital as Operating Partner and Chief Marketing Officer
Cadbury Celebrations becomes ‘Brand of the Year’ at MMA India’s Smarties 2022
Looking to spend Rs 200-250 crore on ‘Mantra Masala’ branding: Emami Agrotech’s Krishna Mohan Nyayapati
Dabur's ad-spend declines 16.55% (YoY), witnesses 4.57% increase on QoQ basis in Q1FY23
Licious launches new campaign for its ready-to-cook Biryani Meat and Masala Mix
MMA India adds 7 new categories to ‘Smarties 2022’ awards; invites entries
Measuring landing page impact – a self-destruction tool for the industry and BARC India
Vadilal awards OOH media business to Connect OOH & Publicity Parlour
Starcom wins Vadilal Ice-cream’s media mandate
Three Fourth Solutions bags mandates of Skipper Furnishings, Ashian Oils & Supertron
In Digital
Anuj Singh joins General Mills India as Country Head