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Has the metaverse bubble burst among brands?
In Digital
Pop band ‘When Chai Met Toast’ to perform at Van Heusen’s Metaverse musical concert
In Digital
2023 brings elevated expressionism to arm people with hope for the uncertain year ahead: Wunderman Thompson’s annual trend report
Increased investment in retail media to fuel growth of CTV and Live sports: Vishal Jacob of Wavemaker India
In Digital
Mahindra launches ‘XUV400Verse’- the metaverse platform for its e-SUV, XUV400
In Digital
Zee Biskope creates a metaverse avatar for its third anniversary ‘Lahariya’ celebrations
Hershey India forays into Metaverse with Hersheyverse
Metaverse acts as catalyst providing creative freedom to brands in creating meaningful experiences
In Digital
Blenders Pride Glassware Fashion Tour introduces exclusive metaverse fashion campaign
Pepsi Black NFT collection is an ode to tech-savvy Gen Zs who are passionate about pop culture and Metaverse: PepsiCo’s Saumya Rathor
Jupiter Meta rebrands as a metaverse and Web3 advisory
In Digital
ESPNcricinfo announces the launch of metaverse-based digital platform ‘Cricinfoverse’
In Digital
Potential 2035 economic impact of metaverse in India is $79 to 148 billion per year, says Deloitte
In Digital
Is it too soon for brands to put their ‘spooky’ hats on and celebrate Halloween culture in India?
Multiscreening has become the most significant consumer behaviour for the Indian marketing industry: MMA – WARC report
Dabur Herbal brings Diwali bash on Yug Metaverse
In Digital
Author Amish and marketing agency Think WhyNot use metaverse and AR in book marketing
India Gate Foods enters metaverse this festive season to preserve traditional art forms
In Digital
JetSynthesys acquires Metaphy Labs to bolster its metaverse-as-a-service capabilities
JetSynthesys acquires Metaphy Labs to strengthen its Metaverse capabilities
In Digital
Optiminastic launches its virtual office ‘Optiverse’
In Digital
ABD launches ‘ICONiQ White Whisky’ in Metaverse
In Digital
Starbucks to enter Metaverse with loyalty program ‘Odyssey’
In Digital
In-depth: Why has Metaverse suddenly become automobile marketers' favourite playground
boAt and Digitas India host FloAtverse to tap into GenZ’s fandom for K-Pop in India