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Disney Star gets 28 sponsors for ICC World Test Championship Final
Disney Star gets 28 sponsors for ICC World Test Championship Final
In Television
MMA Global India concludes ‘MMA Impact India 2023’ event
MMA Global India concludes ‘MMA Impact India 2023’ event
In Marketing
Engaging right customers in the right context is challenging for marketers: HDFC Bank’s Ravi Santhanam
Engaging right customers in the right context is challenging for marketers: HDFC Bank’s Ravi Santhanam
In Marketing
Clear cohort targeting and psychographic segmentation crucial for brands working in complex markets: PepsiCo’s Shailja Joshi
Clear cohort targeting and psychographic segmentation crucial for brands working in complex markets: PepsiCo’s Shailja Joshi
In Marketing
Gaming players spend big bucks on cricketers to leverage IPL 2023 for increased brand awareness
Gaming players spend big bucks on cricketers to leverage IPL 2023 for increased brand awareness
In Ad Craft
With big spends, brands expect mega returns from IPL 2023
With big spends, brands expect mega returns from IPL 2023
In Marketing
In-depth: Are cola ads losing their fizz?
In-depth: Are cola ads losing their fizz?
In In-depth
Optimising media spends in the current financial crunch
Optimising media spends in the current financial crunch
In Guest Times
Ads see 19% higher brand impact on Spotify vs all other media: Spotify’s Sonic Science report
Ads see 19% higher brand impact on Spotify vs all other media: Spotify’s Sonic Science report
In Digital
With entertainment at our core, we're revolutionising consumers’ content journeys across passion points: Sameer Seth of Dolby
With entertainment at our core, we're revolutionising consumers’ content journeys across passion points: Sameer Seth of Dolby
In Marketing
Recall of TV advertisements still the highest at 38%, reveals Axis My India CSI survey
Recall of TV advertisements still the highest at 38%, reveals Axis My India CSI survey
In Marketing
With January being the busiest in 10 years for SoCheers, the Co-Founders aim to break into more sectors in 2023
With January being the busiest in 10 years for SoCheers, the Co-Founders aim to break into more sectors in 2023
In Advertising
Increasing attack of data and AI on media agencies can make them go out of business: Martin Sorrell
Increasing attack of data and AI on media agencies can make them go out of business: Martin Sorrell
In Advertising
For Blink Digital, getting rewarded on a day-to-day basis is more important than winning awards: Dooj Ramchandani
For Blink Digital, getting rewarded on a day-to-day basis is more important than winning awards: Dooj Ramchandani
In Digital
Colgate Palmolive gearing up for recovery in rural demand and D2C, says Arvind Chintamani
Colgate Palmolive gearing up for recovery in rural demand and D2C, says Arvind Chintamani
In Marketing
Demand for pre-owned cars is projected to grow at a CAGR of 13% by 2026-27: Shashank Srivastava of Maruti Suzuki
Demand for pre-owned cars is projected to grow at a CAGR of 13% by 2026-27: Shashank Srivastava of Maruti Suzuki
In Marketing
Will increase ad spends and split it equally between digital and traditional mediums in 2023: Sapna Desai of Manipal-Cigna
Will increase ad spends and split it equally between digital and traditional mediums in 2023: Sapna Desai of Manipal-Cigna
In Marketing
Real money gaming suffers because of offshore gambling sites: Gaurav Mehta of Zupee
Real money gaming suffers because of offshore gambling sites: Gaurav Mehta of Zupee
In Marketing
Spreading awareness and holding more trials is Godrej Yummiez’s plan for H2 FY23: Mohit Marwaha
Spreading awareness and holding more trials is Godrej Yummiez’s plan for H2 FY23: Mohit Marwaha
In Marketing
Why brands are holding back on Twitter advertising post-takeover by Elon Musk
Why brands are holding back on Twitter advertising post-takeover by Elon Musk
In Advertising
Nilon’s launches nine city OOH campaign in association with OAP India
Nilon’s launches nine city OOH campaign in association with OAP India
In Ad Craft
Bharat Media Group bags Muthoot Finance’s OOH mandate for Goldman campaign in Southern markets
Bharat Media Group bags Muthoot Finance’s OOH mandate for Goldman campaign in Southern markets
In Marketing
Aakash Byju’s partners with Outdoor Advertising Professionals to invite applications for ANTHE 2022
Aakash Byju’s partners with Outdoor Advertising Professionals to invite applications for ANTHE 2022
In Ad Craft
In-depth: Brands allocating budgets judiciously after muted growth in H1 adex
In-depth: Brands allocating budgets judiciously after muted growth in H1 adex
In In-depth
5G is going to be a turning point for the advertising industry
5G is going to be a turning point for the advertising industry
In Advertising