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Disney Star gets 28 sponsors for ICC World Test Championship Final
MMA Global India concludes ‘MMA Impact India 2023’ event
Engaging right customers in the right context is challenging for marketers: HDFC Bank’s Ravi Santhanam
Clear cohort targeting and psychographic segmentation crucial for brands working in complex markets: PepsiCo’s Shailja Joshi
Gaming players spend big bucks on cricketers to leverage IPL 2023 for increased brand awareness
With big spends, brands expect mega returns from IPL 2023
In-depth: Are cola ads losing their fizz?
Optimising media spends in the current financial crunch
Ads see 19% higher brand impact on Spotify vs all other media: Spotify’s Sonic Science report
In Digital
With entertainment at our core, we're revolutionising consumers’ content journeys across passion points: Sameer Seth of Dolby
Recall of TV advertisements still the highest at 38%, reveals Axis My India CSI survey
With January being the busiest in 10 years for SoCheers, the Co-Founders aim to break into more sectors in 2023
Increasing attack of data and AI on media agencies can make them go out of business: Martin Sorrell
For Blink Digital, getting rewarded on a day-to-day basis is more important than winning awards: Dooj Ramchandani
In Digital
Colgate Palmolive gearing up for recovery in rural demand and D2C, says Arvind Chintamani
Demand for pre-owned cars is projected to grow at a CAGR of 13% by 2026-27: Shashank Srivastava of Maruti Suzuki
Will increase ad spends and split it equally between digital and traditional mediums in 2023: Sapna Desai of Manipal-Cigna
Real money gaming suffers because of offshore gambling sites: Gaurav Mehta of Zupee
Spreading awareness and holding more trials is Godrej Yummiez’s plan for H2 FY23: Mohit Marwaha
Why brands are holding back on Twitter advertising post-takeover by Elon Musk
Nilon’s launches nine city OOH campaign in association with OAP India
Bharat Media Group bags Muthoot Finance’s OOH mandate for Goldman campaign in Southern markets
Aakash Byju’s partners with Outdoor Advertising Professionals to invite applications for ANTHE 2022
In-depth: Brands allocating budgets judiciously after muted growth in H1 adex
5G is going to be a turning point for the advertising industry