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Spreading awareness and holding more trials is Godrej Yummiez’s plan for H2 FY23: Mohit Marwaha
Sports season clashing with festivities is putting brands in a dilemma to get their media mix right for the best ROI: Prashant Deorah of Puretech Digital
In Digital
Parle Products to increase ad spends by 15% in 2022; puts major bets on TV, followed by digital
TV to get lion’s share of Thums Up’s ad spends for Tokyo 2020 Paralympic Games
India's top brands renew hope in print medium, resume advertising
In Print
As economy limps back to recovery, Motorola may re-include print, radio and OOH in media mix
Traditional mediums will soon make a comeback and start delivering ROI, says Acer India’s Sooraj Balakrishnan
Marketers need to re-evaluate media mix, look at credible platforms like print, says BCCL’s Sivakumar Sundaram
In Print
How IPL is helping PhonePe create awareness around digital payments
In Digital
Shelf life of print ads cannot be disputed, says Paritosh Kataria of Care Health Insurance
Rural and small towns to drive the FMCG sector over the next nine months, says Janani Kandaswamy of ITC
Build e-commerce presence, create virtual experiences, relook media mix models: Facebook-BCG report
Zee launches campaign to push HD subscription
L&T Finance highlights its customised home loans in new campaign
Joy Das joins FCBUlka Interactive as Media Director
In Digital
Milestone Brandcom pulls out all stops for ‘24’ OOH campaign
Milestone Brandcom rolls out OOH campaign for McEGG Burger