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D2C players should prefer specialist agencies because they’re best-suited to impact brand sales: The Starter Labs Co-founders
Criteo report highlights 10 trends that will alter Commerce Media landscape
GroupM’s ‘Back to News’ initiative aims to drive investment in journalism
In Digital
Indian adex to grow by 15.07% to reach Rs 1,13,575 crore by end of 2024: Dentsu
Omnicom Media Group India launches OMNI Auto ROI Vault for optimised investment planning
Loyalty from clients as well as talent is a challenge: Shradha Agarwal of Grapes
News channels’ business face unprecedented downturn; expect to bounce back soon
Make campaigns idea-first and not celebrity-first; use their strengths to make ads memorable: Experts
Tough times make the best one shine: BharatPe CMO Parth Joshi
Parties, candidates may rationalise social media campaigns during state polls as ECI makes expense filing a must
In Digital
In-depth: Has IPL become an overcrowded Kumbh for brands? 
Essence launches Essence Media Health Check consulting service
In Digital
MMA and GroupM launch Modern Marketer Reckoner
Can’t plan for the long term, say 70% marketers
In-depth: A peep into the marketer’s mind when finalising a media agency
Rural and small towns to drive the FMCG sector over the next nine months, says Janani Kandaswamy of ITC
Brands are moving fast to e-commerce but creativity and branding will remain key, says David Tiltman of WARC at Lions Live
APAC Effie Awards appoints Unilever’s David Porter as 2020 Awards Chairman
WARC: Global cinema ad market to be worth $4.6bn this year, a 6.8% rise from 2018
Josy Paul of BBDO India appointed Jury President at Spikes Asia 2019
Heydays of display ads over as advertisers opt for more engaging forms of digital advertising
In Digital
APAC Effie announces David Porter and Ruth Stubbs as first two heads of Jury for 2018 Awards
OOH advertising during monsoon: An opportunity or excuse?
90% Indian brands to spend up to 15% annually on social media: EY Study
In Digital
Guest Times: Cricket’s dilemma for marketers