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D2C players should prefer specialist agencies because they’re best-suited to impact brand sales: The Starter Labs Co-founders
D2C players should prefer specialist agencies because they’re best-suited to impact brand sales: The Starter Labs Co-founders
In Advertising
Criteo report highlights 10 trends that will alter Commerce Media landscape
Criteo report highlights 10 trends that will alter Commerce Media landscape
In Marketing
GroupM’s ‘Back to News’ initiative aims to drive investment in journalism
GroupM’s ‘Back to News’ initiative aims to drive investment in journalism
In Digital
Indian adex to grow by 15.07% to reach Rs 1,13,575 crore by end of 2024: Dentsu
Indian adex to grow by 15.07% to reach Rs 1,13,575 crore by end of 2024: Dentsu
In Advertising
Omnicom Media Group India launches OMNI Auto ROI Vault for optimised investment planning
Omnicom Media Group India launches OMNI Auto ROI Vault for optimised investment planning
In Advertising
Loyalty from clients as well as talent is a challenge: Shradha Agarwal of Grapes
Loyalty from clients as well as talent is a challenge: Shradha Agarwal of Grapes
In Advertising
News channels’ business face unprecedented downturn; expect to bounce back soon
News channels’ business face unprecedented downturn; expect to bounce back soon
In Television
Make campaigns idea-first and not celebrity-first; use their strengths to make ads memorable: Experts
Make campaigns idea-first and not celebrity-first; use their strengths to make ads memorable: Experts
In Advertising
Tough times make the best one shine: BharatPe CMO Parth Joshi
Tough times make the best one shine: BharatPe CMO Parth Joshi
In Marketing
Parties, candidates may rationalise social media campaigns during state polls as ECI makes expense filing a must
Parties, candidates may rationalise social media campaigns during state polls as ECI makes expense filing a must
In Digital
In-depth: Has IPL become an overcrowded Kumbh for brands? 
In-depth: Has IPL become an overcrowded Kumbh for brands? 
In In-depth
Essence launches Essence Media Health Check consulting service
Essence launches Essence Media Health Check consulting service
In Digital
MMA and GroupM launch Modern Marketer Reckoner
MMA and GroupM launch Modern Marketer Reckoner
In Marketing
Can’t plan for the long term, say 70% marketers
Can’t plan for the long term, say 70% marketers
In Marketing
In-depth: A peep into the marketer’s mind when finalising a media agency
In-depth: A peep into the marketer’s mind when finalising a media agency
In Marketing
Rural and small towns to drive the FMCG sector over the next nine months, says Janani Kandaswamy of ITC
Rural and small towns to drive the FMCG sector over the next nine months, says Janani Kandaswamy of ITC
In Marketing
Brands are moving fast to e-commerce but creativity and branding will remain key, says David Tiltman of WARC at Lions Live
Brands are moving fast to e-commerce but creativity and branding will remain key, says David Tiltman of WARC at Lions Live
In Advertising
APAC Effie Awards appoints Unilever’s David Porter as 2020 Awards Chairman
APAC Effie Awards appoints Unilever’s David Porter as 2020 Awards Chairman
In Advertising
WARC: Global cinema ad market to be worth $4.6bn this year, a 6.8% rise from 2018
WARC: Global cinema ad market to be worth $4.6bn this year, a 6.8% rise from 2018
In Advertising
Josy Paul of BBDO India appointed Jury President at Spikes Asia 2019
Josy Paul of BBDO India appointed Jury President at Spikes Asia 2019
In Advertising
Heydays of display ads over as advertisers opt for more engaging forms of digital advertising
Heydays of display ads over as advertisers opt for more engaging forms of digital advertising
In Digital
APAC Effie announces David Porter and Ruth Stubbs as first two heads of Jury for 2018 Awards
APAC Effie announces David Porter and Ruth Stubbs as first two heads of Jury for 2018 Awards
In Advertising
OOH advertising during monsoon: An opportunity or excuse?
OOH advertising during monsoon: An opportunity or excuse?
In OOH
90% Indian brands to spend up to 15% annually on social media: EY Study
90% Indian brands to spend up to 15% annually on social media: EY Study
In Digital
Guest Times: Cricket’s dilemma for marketers
Guest Times: Cricket’s dilemma for marketers
In Guest Times