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For Ind-Pak World Cup match, Star Sports’ ‘Mauka Mauka’ returns in spooky avatar
Asia Cup TV ratings on Star Sports grow by 34%, reach up 42%
SBI Life becomes official partner for BCCI Domestic and International Season 2023-26
Disney+ Hotstar sets record concurrency of 2.8 crore viewers during any India match
French Essence redefines elegance with new TVC blending French spirit and Indian allure
Disney+ Hotstar drops new promo offering Asia Cup, World Cup matches ‘free on mobile’
BCCI onboards IDFC First as title sponsor for international and domestic home matches
Infosys announces 3-year partnership with Rafael Nadal for digital innovation in Tennis ecosystem
Taru Kapoor moves on from Tinder after 8 years
ixigo is official co-sponsor of Men's Asia Cup Cricket 2023
BCCI lowers base price for title sponsor rights to Rs 2.4 cr per match in India
In a first, digital base price higher than TV for 2023-2027 BCCI bilateral matches cycle
DP World ILT20 Season 2 to air on Zee’s linear channels and OTT platform Zee5 from Jan 2024
ICC WTC Final ’23 on Star Sports becomes the most watched Test match
505 mn viewers tuned in to watch IPL 2023 final match on Star Sports Network; ratings up 32%
12 crore viewers watched IPL final match on JioCinema
IPL on JioCinema clocks over 1,500 crore video views in 7 weeks
Disney Star Network records 48.2 crore viewers for first 66 IPL matches; Ratings up 43%
JioCinema garners record-breaking concurrent viewership of 2.5 crore during CSK-GT match
adidas to be the official kit sponsor for Indian cricket team till March 2028
Ravi Shastri shares hilarious match-winning strategies in Britannia 50-50 Golmaal’s new campaign
Rishabh Pant adds the ‘masala’ in Maggi’s “Match. Maggi. Masala” campaign
'Rivalry week’ adds 2.1 crore new viewers on Disney Star Network; Ratings up 44% 
Madras HC grants injunction against Google in suit filed by
In Digital
JioCinema breaks own record; concurrent viewership peaks at 2.4 crore during CSK-RCB match