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Strategic investments, tech, creativity, sustainability emerge as 4 megatrends: Deloitte marketing trends 2023
Distinctive brand assets are back in vogue, reveals WARC in its new report
D2C to take big leap of faith in 2023 as brands want to understand audience better: Rupak Ved of LS Digital
In Digital
Digital marketing trends that marketers need to invest in 2023
In Digital
Marketers will use storytelling, short-form ads won’t get traction in insurance sector: Abhishek Gupta of Edelweiss Tokio Life Insurance
Marketing trends to watch out for in 2022
Adopt the hybrid marketing model in 2022, Voltas' Deba Ghoshal's advise to marketers
Building the digital marketing pillar for the industry
Compelling storytelling coupled with performance marketing will drive growth in 2021, say experts
Disruption likely in celebrity-driven ad model; purpose and content-led marketing to gain prominence, says Amitabh Pande of Ikea India
Guest Times: Experiential marketing trends in 2020
Selling audience attention in 2020
Digital in mind, Uber’s adspend to remain the same in 2020, says Manisha Lath
In Digital
WARC’s 2019 Asian Strategy Report outlines key marketing trends in the region
Experts debate mobile marketing trends at MMA’s #BuildtheFuture forum 2019
Top notch marketing gurus predict 2019’s marketing trends
LinkedIn report: Seven trends that will shape content marketing in India in 2018
In Digital
Key marketing trends to watch out for in 2018
WARC reveals effective Asian marketing trends 2017
In India, online video is fourth most popular channel, says report
In Digital
Prospect 2017: Marketing trends to watch out for
Retrospect 2016: Top marketing trends that were and will be
Warc launches Toolkit 2017 in association with Deloitte Digital
In Digital
Warc releases effective global social strategy trends of 2016