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Retention vs Acquisition: What is top priority for marketers
Personalisation at scale and contextualising content form the core pillars of our marketing strategy: Kimberly-Clark’s Saakshi V Menon
Sony LIV partners with Swiggy to promote season 2 of Rocket Boys
In OTT
SRV Media retains Sri Balaji University’s digital marketing mandate
In Digital
TapOnn ropes in Aarti Samant as brand marketing consultant
Novotel Mumbai Juhu Beach appoints Amartya Chakraborty as Director of Sales and Marketing
Social Neeti bags digital marketing mandate for Serein By Dr Ayesha
In Digital
Social Neeti bags the digital mandate for condom brand Carex
In Digital
Deepika Padukone’s newly launched skincare brand ‘82°E’ faces netizens’ heat
Why do D2C brands need to evolve in digital marketing to avoid overspending on ads?
Coca-Cola’s Pooja Baid joins Philips Domestic Appliances, India as Head of Marketing
Freed appoints Romy Walia as Chief Marketing Officer
Social Neeti bags digital mandate for lifestyle brand Tynimo
In Digital
IndiaMART awards its social media mandate to Art-E MediaTech
Social Neeti bags the digital mandate for bakery chain Honey and Dough
Grapes wins digital AOR mandate of Maharishi Ayurveda for Germany
In Digital
Watergen appoints Ruchin Khanduja as Chief Marketing Officer in India
Rediffusion wins Garden Vareli’s creative, digital and media mandate
CTV ads help boost awareness by 19% and 10% uplift in purchase intent: Havas Media, MiQ & Samsung Ads study
Simplilearn onboards RentPath’s Will Lin as Chief Marketing Officer
A look at Star Bharat’s marketing strategy for its new show ‘Swayamvar – Mika Di Vohti’
Music, gaming and influencer marketing are important cohorts of our digital marketing strategy: Virat Khullar of Hyundai
Adobe appoints Deloitte’s Anindita Das Veluri as Head of Marketing for India
In-Depth: What will SEBI’s curbs on celebrity endorsements for cryptocurrencies mean for the sector?
Prashant Kumar’s ‘Made In Future’ delves into the principles of marketing strategy in the new age