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Why should brands focus on short-term and long-term goals simultaneously?
In-depth: Advertising and marketing industry hopeful about year-end after a slight setback in festive season
Bournvita’s #FaithNotForce campaign becomes the latest point of contention in A&M industry; fetches mixed opinion
Multiscreening has become the most significant consumer behaviour for the Indian marketing industry: MMA – WARC report
Moonlighting is here to stay: How is the advertising industry tackling it?
Cannes Lions Live 2021 launches full content agenda
MMA & Isobar India launch ‘The Voice Playbook'
How ban on TikTok and other Chinese apps will impact advertising and marketing industry
In Digital
How coronavirus is affecting advertising and marketing industry
Voice first, D2C and programmatic to be key trends next year: Bharat Khatri, Xaxis India
In Digital
Isobar India launches ‘Voice Playbook’, explains how it can be integrated into businesses
In Digital
Cannes Lions 2019: Unilever CEO Alan Jope urges ad industry to not take briefs from brands that don’t work on purpose
Zefmo Media predicts five influencer marketing industry trends for 2019
Lowe Lintas wins Grand Prix for Best Advertisement at Laadli Media Awards 2018
DCMN India decodes challenge of advertising for startups
CNBC-TV18 launches The Martech Marathon 12x25
Rising Star: Priyanka Mestry Soni, AVP Design, Social Kinnect
Was James Bond Brosnan really misled by Pan Bahar?
Social Beat releases digital marketing industry report 2016
In Digital
The Social Street’s Samyak Chakraborty makes it to Forbes Asia’s ‘Top 30 Under 30’ list
EEMAGINE Summit 2015 to be held in Delhi & Manesar from April 5-7
British Airways announces outcome of major agency pitch
Pawan Bansal of Jagran Solutions on the jury of PMAA 2012
EEMA all set to commence fourth edition of EEMAGINE