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What is AB InBev’s strategy that made them ‘Creative Marketers of the year’?
93% Indians prefer brands to be funny: Oracle Happiness Report
In-depth: SVoD vs AVoD – What is attracting the Indian OTT players?
Brands and agencies struggle to build privacy compliant culture: InMobi Report
MMA India adds 7 new categories to ‘Smarties 2022’ awards; invites entries
HUL dominates the digital category at second edition of Kantar’s Creative Effectiveness Awards in India
It’s creativity that makes markets bigger & inspires innovation to attract new people: Marc Pritchard of P&G
Indian OTT platforms rely heavily on marketing, or do they?
Why marketers in India must harness alternative app stores to tap greater audiences
We want brands and marketers to aid in reshaping the narrative: Tarana Burke of #MeToo Movement
Tough times make the best one shine: BharatPe CMO Parth Joshi
Warc’s ‘Anatomy of Effectiveness’ 2022 edition highlights 5 key priorities for delivering effective advertising
Urban Indians are more likely than the rest of the world to prefer watching women’s sports over men’s: YouGov
India sends 921 entries for Cannes Lions this year, up 32% YoY
Ashish Bhasin joins Rajiv Dingra’s RD&X Network as Co-Founder and Chairman
India to become 7th-largest ad market by 2025; growth forecast for 2022 unchanged at 22.1%: GroupM
FIPP World Media Congress 2022: AIM talks about how Indian magazines are resolving the distribution problems
In Print
Google announces product innovations in Ads & Commerce at Google Marketing Live India 2022 event to utilise funding raised recently for improving the AI to get it more accurate and contextual
In Digital
Marketers are increasingly relying on Commerce media: Criteo
InMobi expands partnership with Microsoft Advertising into Southeast Asia, Middle East, and Africa
In Digital
Havas Worldwide India (Creative) appoints Arthi Basak as EVP & Planning Head- West; Esha Datta and Sougata Kundu as VP, Client Servicing
What are the ingredients for creating a sustainable brand?
Why does your next ad need ASMR?
Vi rolls out AI/ML based ad-tech platform ‘Vi Ads’
In Digital