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Massive scope for brands to associate with E-sports, gaming community highly receptive to the idea: Dentsu Gaming Report India 2022
Massive scope for brands to associate with E-sports, gaming community highly receptive to the idea: Dentsu Gaming Report India 2022
In Digital
How Big FM is utilising radio’s local reach and AI-driven video bot to help small-scale retailers build business
How Big FM is utilising radio’s local reach and AI-driven video bot to help small-scale retailers build business
In Radio
91% of C-suite and top executives reveal ONDC is going to be relevant for their business: Publicis Groupe India and DIF report
91% of C-suite and top executives reveal ONDC is going to be relevant for their business: Publicis Groupe India and DIF report
In Marketing
Instoried announces AI-based text-to-image tool – ‘Instoried ART’
Instoried announces AI-based text-to-image tool – ‘Instoried ART’
In Digital
Spotify’s Khurrum Malik joins Integral Ad Science as Chief Marketing Officer
Spotify’s Khurrum Malik joins Integral Ad Science as Chief Marketing Officer
In Digital
HT Media launches first-party audience targeting solution - HT One Audience
HT Media launches first-party audience targeting solution - HT One Audience
In Digital
Why should brands focus on short-term and long-term goals simultaneously?
Why should brands focus on short-term and long-term goals simultaneously?
In Marketing
Partha Sinha shares the 5 new truths about marketing
Partha Sinha shares the 5 new truths about marketing
In Marketing
How can eCommerce brands protect themselves this Black Friday?
How can eCommerce brands protect themselves this Black Friday?
In Guest Times
Govt’s move to bring in norms for minimising fake reviews on e-commerce will be a win-win for all
Govt’s move to bring in norms for minimising fake reviews on e-commerce will be a win-win for all
In Digital
Publicis Groupe and Digital India Foundation to launch ‘Decoding ONDC - Perspective For Marketers’ report
Publicis Groupe and Digital India Foundation to launch ‘Decoding ONDC - Perspective For Marketers’ report
In Digital
Despite muted ad revenues globally, sunny days ahead for digital platforms
Despite muted ad revenues globally, sunny days ahead for digital platforms
In Digital
Havas Media Group implements attention data into planning tools on a global scale
Havas Media Group implements attention data into planning tools on a global scale
In Advertising
Advertising has come a long way from being cerebral and consumer-centric to becoming more tactical and client-driven, say industry veterans
Advertising has come a long way from being cerebral and consumer-centric to becoming more tactical and client-driven, say industry veterans
In Advertising
91% of marketers leveraged consumer data for marketing in 2022, says MMA EY report unveiled at ‘Data Unplugged’ event
91% of marketers leveraged consumer data for marketing in 2022, says MMA EY report unveiled at ‘Data Unplugged’ event
In Marketing
WPP hosts ‘WPP Commerce 2022’ event, announces winners of Ignite awards
WPP hosts ‘WPP Commerce 2022’ event, announces winners of Ignite awards
In Advertising
Tonic Worldwide’s GIPSI launches X-Factor report on UI/UX to help brands
Tonic Worldwide’s GIPSI launches X-Factor report on UI/UX to help brands
In Digital
Consumers less likely to repurchase from brands if they see ads beside misinformation, reveals DoubleVerify report
Consumers less likely to repurchase from brands if they see ads beside misinformation, reveals DoubleVerify report
In Advertising
Virtual influencers and AI-assisted characters: A new fad amongst brands in India or a probable fit for brand mascots?
Virtual influencers and AI-assisted characters: A new fad amongst brands in India or a probable fit for brand mascots?
In In-depth
AVOD set to overtake SVOD with time: Dentsu’s 2023 Media Trends report
AVOD set to overtake SVOD with time: Dentsu’s 2023 Media Trends report
In Digital
IndiaDotCom Digital hosts second edition of Auto Awards 2022
IndiaDotCom Digital hosts second edition of Auto Awards 2022
In Digital
Global economic outlook expected to impact 2023 business plans for 95% of marketers: WARC report
Global economic outlook expected to impact 2023 business plans for 95% of marketers: WARC report
In Marketing
Increased usage of music and AR in Reels to fuel the growth of creator economy in 2023: Paras Sharma of Meta
Increased usage of music and AR in Reels to fuel the growth of creator economy in 2023: Paras Sharma of Meta
In Digital
Women’s IPL 2023: Brands want entry cost barrier to be set low for ensuring maximum participation
Women’s IPL 2023: Brands want entry cost barrier to be set low for ensuring maximum participation
In In-depth
Jagran Solutions Awarded At CMO Asia Awards test
Jagran Solutions Awarded At CMO Asia Awards test
In Marketing