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ZEE to rake in Rs 130.7 billion in revenue at Rs 436 million per match from ICC TV rights
Zee’s bet on ICC’s TV rights safer than digital but loaded with challenges
Nielsen’s Robert Gilby joins Dentsu International as APAC CEO
With a brand value of $947.1 billion, Apple is the world’s most valuable brand: Kantar
Havas Media Group India elevates Uday Mohan as President and Chief Client Officer
IDFC Mutual Fund’s #InvestmentMeinNoEmotion campaign urges people to keep emotions out of investing
Marketing trends to watch out for in 2022
Havas Media Group India declares a strong Q3 with marquee biz wins
Fino Payments Bank signs actor Pankaj Tripathi as brand ambassador
Buoyed by favourable economic and market conditions, real estate ups ad spends by 20% for festive season
Commentary: Bombay HC order upholding TRAI’s price-control regime will hit broadcast industry hard
As unlock begins, auto sector hopes to bounce back soon; major advertising push likely in next quarter
FCB India bags integrated creative mandate for Hindustan Unilever’s Lakme and Elle 18
Network Advertising to focus on large local clients in high-growth and future-facing categories
Ethinos Digital Marketing strengthens leadership team
In Digital
Fresh content propels advertising on GECs but road ahead to normalcy is still steep
Samsung’s Satyajit Sen joins Havas Media Indonesia as CEO
Advertising disappearing from TV, except “News” and “English entertainment” in Covid-19 crisis
TOI lays off Times Life staff in just third week of lockdown
In Print
Republic Bharat is the new leader vis-a-vis the homogenous channels in the category, claims Vikas Khanchandani
Thought leadership and ideas are key to cracking Tamil market, says Ravish Kumar of Viacom18
Unaffected by slowdown and ownership change, Zee launches four new regional channels
DB Corp reports 9.2% drop in revenues in Q2FY20, profit up by 64%
In Print
How social commerce is the next big thing after m-commerce
Brandstand: ‘If it ain’t Boeing I am not going!’