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Multiplex revenue to triple on low base, cross pre-pandemic levels this fiscal: CRISIL Ratings
From fighting valiantly for India's freedom to battling in a fragmented media landscape today, the unstoppable Print will thrive
In Print
By being agile, aspirational and sustainable, brands can encourage consumers to continue spending on them: Kantar’s Soumya Mohanty
India to become 7th-largest ad market by 2025; growth forecast for 2022 unchanged at 22.1%: GroupM
Small shopkeepers are the heroes in ePayLater’s new TVC created by Madison BMB
Blue Vector goes the group-of-agencies way; starts with ‘Dot Films’
Indian M&E sector to grow 17% to reach Rs 1.89 trillion in 2022: EY FICCI M&E report 2022
TV ad volumes post double-digit growth in 2021 over previous 2 years: BARC Think report
Adspend by OTC healthcare brands in 13 key markets will expand by 7.6% in 2022: Zenith report
How offline experiential marketing platforms will survive the pandemic's third wave and use this to prepare for the future
What is Advertising and Marketing sector expecting from Budget 2022?
IAMAI’s India EdTech Consortium to uphold common ‘Code of Conduct’ by EdTech Platforms
In Digital
In-depth: How much are brands planning to spend on TV news during upcoming assembly elections
Ad agencies better prepared for the third Covid wave, impact on business unlikely
Indian ad spends in 2021 likely to exit 90% of 2019 level, says IPG Mediabrands’ Magna
Advertising expenditure likely to be undeterred even if there's an Omicron-led third wave, feel experts
WPP bags Coca-Cola’s global marketing mandate, including India
In-depth: Excessive focus on performance marketing – Are brands missing out on long-term customer loyalty?
India bags maximum medals at WARC Awards for Asian Strategy 2021
Amazon Prime Video’s campaign #ApnoWaliDiwali urges viewers to spend time with their family this festive season
Short-form video to grow to 600-650mn users in India by 2025
In Digital
CNBC-TV18’s ‘Startup Street’ turns two!
PlayerzPot awards its digital and marketing mandate to Interactive Avenues
Colors Marathi back to enthral viewers with Bigg Boss Season 3
In OTT
Fever Network launches festive campaign ‘Dil Se Festive’ with various initiatives
In Radio