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: WallMantra aims to become Rs 100-crore brand by 2025
In Marketing

: Arré unveils women-first audio app ‘Project Voice’
In Digital

: Cheil India & Platinum Outdoor execute OOH campaign for Samsung’s new split AC range with WindFree technology
In Advertising

: Planning to bridge the north-south gap in OTT with new Telugu content slate on Zee5: Anuradha Gudur of Zee
In OTT

: We spend in proportion to where we feel the consumer is spending more time: Neha Prasad of Kurkure
In Marketing

: In-depth: Here’s what ad agencies are doing for employees’ mental well-being as offices reopen
In In-depth

: We are seeing a growing appetite for OTT subscriptions: Ferzad Palia of Viacom18
In OTT

: Platinum Outdoor rolls out nationwide campaign for Parle Agro’s Frooti
In Advertising

: Ad rate hike won’t impact the ad inventory inflow of newspapers, say advertisers
In Print

: Infectious Advertising churns out new campaign for Pittie Group’s cleaning brand ‘ChakaaChak’
In Ad Craft

: Rural India on the brink of an e-commerce revolution: Kantar and GroupM Dialogue Factory’s Rural Barometer Report
In Marketing

: Ogilvy Mumbai bags 63 shortlists at The One Show 2022
In Advertising

: Housing.com to double its ad spends in 2022; bets high on IPL
In Marketing

: 11 entries from India shortlisted at New York Festivals 2022 Radio Awards
In Radio

: In-depth: What is fuelling the growth of Korean & Turkish content in India
In In-depth

: Chingari celebrates women creators through its new initiative #Gari4Nari
In Digital

: Mintel announces key trends shaping the Indian consumer market
In Marketing

: Zee5 Intelligence Monitor’s report sheds light on the fad of online gaming in India
In Digital

: Digital to overtake TV to become largest medium for ad spends in 2022: GroupM's TYNY report
In Advertising

: HDFC Life releases the new ‘BounceBack Batch’ campaign
In Ad Craft

: Big FM partners with ScamCheckIndia to fight cybercrime through ‘Big Cybershield’ campaign
In Radio

: Nickelodeon’s Kids’ Choice Awards to decide who entertained children the most in 2021
In Television

: Ad spends in India to reach Rs 1,08,750 crore by 2024: Dentsu global ad spends report
In Advertising

: How brands are gearing up for IPL 2022 amid Covid-related uncertainties
In Television

: Moj launches ‘Kitchen Ministers of India’ competition across 21 states
In Digital

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