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Ventes Avenues launches AdTech platforms - Attrimob and Apptomizer
Colors Gujarati announces its Navratri special programming “Rumzum Norta 2022”
Brands and customers love online shopping, but offline stores haven't lost their edge
Marketers who can handle data better will be successful in the long run: Shailesh Jejurikar of P&G
Audience rejects content which is produced only for provocation or titillation, says Applause Entertainment’s Sameer Nair
In OTT
Parle remains India's top FMCG brand because it has worked very strongly on penetration and frequency, says K Ramakrishnan of Kantar
D2C brands expect 2X growth during festive period
PVR introduces 270-degree on-screen experiential in-cinema advertising
TV9 Network salutes the shining stars of Indian Road Transport Sector at LORT Awards 2022
WallMantra aims to become Rs 100-crore brand by 2025
Arré unveils women-first audio app ‘Project Voice’
In Digital
Cheil India & Platinum Outdoor execute OOH campaign for Samsung’s new split AC range with WindFree technology
Planning to bridge the north-south gap in OTT with new Telugu content slate on Zee5: Anuradha Gudur of Zee
In OTT
We spend in proportion to where we feel the consumer is spending more time: Neha Prasad of Kurkure
In-depth: Here’s what ad agencies are doing for employees’ mental well-being as offices reopen
We are seeing a growing appetite for OTT subscriptions: Ferzad Palia of Viacom18
In OTT
Platinum Outdoor rolls out nationwide campaign for Parle Agro’s Frooti
Ad rate hike won’t impact the ad inventory inflow of newspapers, say advertisers
In Print
Infectious Advertising churns out new campaign for Pittie Group’s cleaning brand ‘ChakaaChak’
Rural India on the brink of an e-commerce revolution: Kantar and GroupM Dialogue Factory’s Rural Barometer Report
Ogilvy Mumbai bags 63 shortlists at The One Show 2022
Housing.com to double its ad spends in 2022; bets high on IPL
11 entries from India shortlisted at New York Festivals 2022 Radio Awards
In Radio
In-depth: What is fuelling the growth of Korean & Turkish content in India
Chingari celebrates women creators through its new initiative #Gari4Nari
In Digital