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WallMantra aims to become Rs 100-crore brand by 2025
Arré unveils women-first audio app ‘Project Voice’
In Digital
Cheil India & Platinum Outdoor execute OOH campaign for Samsung’s new split AC range with WindFree technology
Planning to bridge the north-south gap in OTT with new Telugu content slate on Zee5: Anuradha Gudur of Zee
We spend in proportion to where we feel the consumer is spending more time: Neha Prasad of Kurkure
In-depth: Here’s what ad agencies are doing for employees’ mental well-being as offices reopen
We are seeing a growing appetite for OTT subscriptions: Ferzad Palia of Viacom18
Platinum Outdoor rolls out nationwide campaign for Parle Agro’s Frooti
Ad rate hike won’t impact the ad inventory inflow of newspapers, say advertisers
In Print
Infectious Advertising churns out new campaign for Pittie Group’s cleaning brand ‘ChakaaChak’
Rural India on the brink of an e-commerce revolution: Kantar and GroupM Dialogue Factory’s Rural Barometer Report
Ogilvy Mumbai bags 63 shortlists at The One Show 2022 to double its ad spends in 2022; bets high on IPL
11 entries from India shortlisted at New York Festivals 2022 Radio Awards
In Radio
In-depth: What is fuelling the growth of Korean & Turkish content in India
Chingari celebrates women creators through its new initiative #Gari4Nari
In Digital
Mintel announces key trends shaping the Indian consumer market
Zee5 Intelligence Monitor’s report sheds light on the fad of online gaming in India
In Digital
Digital to overtake TV to become largest medium for ad spends in 2022: GroupM's TYNY report
HDFC Life releases the new ‘BounceBack Batch’ campaign
Big FM partners with ScamCheckIndia to fight cybercrime through ‘Big Cybershield’ campaign
In Radio
Nickelodeon’s Kids’ Choice Awards to decide who entertained children the most in 2021
Ad spends in India to reach Rs 1,08,750 crore by 2024: Dentsu global ad spends report
How brands are gearing up for IPL 2022 amid Covid-related uncertainties
Moj launches ‘Kitchen Ministers of India’ competition across 21 states
In Digital