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John Abraham and Disha Patani prove ‘Fit Is Fab’ in Sofit’s new TVC
Hershey India onboards Disha Patani as brand ambassador for its plant-based drink Sofit
After Thums Up, Sprite also becomes billion-dollar brand in Indian market
Reliance acquires soft drink brand Campa, eyes market entry in October
Coca-Cola Company’s India business records ‘best-ever’ volume growth in Q2
Rasna launches ‘Bilkul Free’ campaign in partnership with Paytm to offer up to 100% cashback
Sprite’s new ‘Thand Rakh’ campaign urges youth to ‘chill’ despite the intense heat
Parle Agro launches summer campaign for B Fizz featuring actor Arjun Kapoor
Mintel announces key trends shaping the Indian consumer market
Maaza brings together Amitabh Bachchan & Pooja Hegde for ‘Dildaar Bana De’ campaign
Apis India ropes in PepsiCo’s Sharad Vatss as Marketing and Sales Head
Cred’s ‘Don’t Drink and Swipe’ campaign promotes financially responsible behaviour during festive season
Rediffusion’s video for Punjab Police urges youth to abstain from ‘drink & drive’
In Digital
Dabur launches health food drink ‘Dabur Vita’; collabs with Flipkart for e-commerce launch
Conceptualised by BBDO, Dewar’s TVC for Highball Soda celebrates the mix of two cultures
Dabur expands Hajmola portfolio with lemon-flavoured ‘Hajmola LimCola’
Nilon’s ventures into beverage category with ‘Cheers!’
Dabur expands Vatika portfolio with launch of ‘Vatika Germ Protection shampoo’
Parle Agro rolls out TVC for Appy Fizz and B-Fizz this summer
Colgate-Palmolive expands its Naturals portfolio with the launch of Vedshakti Oil Pulling
Amul introduces Tru Seltzer, a blend of milk, real fruit juice and fizz
‘B-Fizz’ is Parle Agro’s new addition to fruit plus fizz portfolio
Pepsi joins hands with Swiggy and NRAI to request consumers to support restaurant workers
Pepsi, NRAI, Swiggy come together to support restaurant workers
Hamdard Laboratories India forays into ‘ready-to-drink’ segment with RoohAfza Fusion and RoohAfza Milkshake