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: John Abraham and Disha Patani prove ‘Fit Is Fab’ in Sofit’s new TVC
In Ad Craft

: Hershey India onboards Disha Patani as brand ambassador for its plant-based drink Sofit
In Marketing

: After Thums Up, Sprite also becomes billion-dollar brand in Indian market
In Marketing

: Reliance acquires soft drink brand Campa, eyes market entry in October
In Marketing

: Coca-Cola Company’s India business records ‘best-ever’ volume growth in Q2
In Marketing

: Rasna launches ‘Bilkul Free’ campaign in partnership with Paytm to offer up to 100% cashback
In Advertising

: Sprite’s new ‘Thand Rakh’ campaign urges youth to ‘chill’ despite the intense heat
In Ad Craft

: Parle Agro launches summer campaign for B Fizz featuring actor Arjun Kapoor
In Ad Craft

: Mintel announces key trends shaping the Indian consumer market
In Marketing

: Maaza brings together Amitabh Bachchan & Pooja Hegde for ‘Dildaar Bana De’ campaign
In Ad Craft

: Apis India ropes in PepsiCo’s Sharad Vatss as Marketing and Sales Head
In Marketing

: Cred’s ‘Don’t Drink and Swipe’ campaign promotes financially responsible behaviour during festive season
In Advertising

: Rediffusion’s video for Punjab Police urges youth to abstain from ‘drink & drive’
In Digital

: Dabur launches health food drink ‘Dabur Vita’; collabs with Flipkart for e-commerce launch
In Marketing

: Conceptualised by BBDO, Dewar’s TVC for Highball Soda celebrates the mix of two cultures
In Advertising

: Dabur expands Hajmola portfolio with lemon-flavoured ‘Hajmola LimCola’
In Marketing

: Nilon’s ventures into beverage category with ‘Cheers!’
In Ad Craft

: Dabur expands Vatika portfolio with launch of ‘Vatika Germ Protection shampoo’
In Marketing

: Parle Agro rolls out TVC for Appy Fizz and B-Fizz this summer
In Ad Craft

: Colgate-Palmolive expands its Naturals portfolio with the launch of Vedshakti Oil Pulling
In Marketing

: Amul introduces Tru Seltzer, a blend of milk, real fruit juice and fizz
In Marketing

: ‘B-Fizz’ is Parle Agro’s new addition to fruit plus fizz portfolio
In Ad Craft

: Pepsi joins hands with Swiggy and NRAI to request consumers to support restaurant workers
In Ad Craft

: Pepsi, NRAI, Swiggy come together to support restaurant workers
In Marketing

: Hamdard Laboratories India forays into ‘ready-to-drink’ segment with RoohAfza Fusion and RoohAfza Milkshake
In Marketing

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