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Witnessing growing interest of non-kids category brands in kids' genre: Nina Elavia Jaipuria
Nickelodeon to launch two new homegrown IPs for kids this summer
Nickelodeon celebrates 10 years journey with cartoon characters Motu Patlu
Nickelodeon claims it continues to dominate as the No. 1 Kids’ network in India
Kids’ TV genre-expanding but yet to command respectable advertising rates, says Leena Lele Dutta of Sony Yay
Viacom18 geared up for 7th edition of Kid’s Choice Awards; forecasts audience engagement will be much higher this time
Nickelodeon’s Kids’ Choice Awards to decide who entertained children the most in 2021
Viacom18’s Sonic celebrates ‘Tenniversary’ of entertaining kids
The kids category continues to be under indexed, says Nina Elavia Jaipuria of Viacom18
Viacom18 Consumer Products launches Baby Shark merchandise to entice its young Indian fans
Kids’ genre on TV will continue to grow, OTT unlikely to dent revenues: Sony's Leena Lele Dutta
Epic On adds children safety feature on its platform
Total TV households grow 6.9% to reach 210 mn, individuals at 892 mn: BARC India TV Universe Estimates 2020
TV ad volumes grew 23% in January 2021 over January 2020: BARC
2020 H2 will be stronger than the previous year: Nina Elavia Jaipuria of Viacom18
Spends on kid’s category not proportionate with viewership, says Anu Sikka of Viacom 18
Nickelodeon International and Nickelodeon India team up to co-produce new series
#FightingCoronavirus: News Broadcasters Federation asks for help from advertisers
Pre-school content from BBC Studios to be a part of Voot Kids’ fun and learning experience
In Digital
Skechers eyes tier II and tier III cities in next leg of expansion
Dinshaw's ice-cream: Coming out of the cocoon to advertise after three decades
Viacom18 launches its maiden animation theatrical Motu Patlu King of Kings
Motu Patlu return with their 6th made-for-television movie
BARC India releases individual ratings data; Zee TV moves up at No. 3
BARC unveils ‘future ready’ TV audience measurement service