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Sony YAY! to bring ‘The Giant Wheel Festival’ to Mumbai
Kids channels roll out diverse summer offerings to boost viewership, keep young audiences hooked
Otrivin Breathe Clean’s pollution superhero Aerowin makes a debut in Tinkle
Pogo and Discovery Kids to premiere cartoon movies as part of special Mother’s Day programming
Advertisers eyeing kids channels as summer holidays approach
Kinder Joy introduces its limited series Tom & Jerry and Hello Kitty toys through a new TVC
Mother’s Recipe unveils its Summerwala Sharbat ad with ‘Swad Jo Dilaye Bachhpan Ki Yaad’ tagline
9.32 crore kids tune in to watch IPL on TV, up 58.7% over last year: Star Sports
Witnessing growing interest of non-kids category brands in kids' genre: Nina Elavia Jaipuria
Nickelodeon to launch two new homegrown IPs for kids this summer
Sony YAY! aims to become Party HQ to entertain kids this summer
Pogo and Discovery Kids to celebrate April Fool’s Day with 'Titoo’ and ‘Fukrey Boyzzz’ specials
Nickelodeon all set to return with new edition of Kids’ Choice Awards
WickedGüd aims to highlight consumer’s ignorance through campaign films showing kids consuming refined oil and chemicals
smallcase’s digital-first campaign aims to highlight the benefits of research-backed investing
Tata Play Binge widens its OTT partnership portfolio by partnering with Lionsgate Play
In OTT
Nickelodeon gears up to celebrate Children’s Day with #NickChildrensDayFUNda
Bournvita transforms its jar to urge parents to practice #FaithNotForce when kids choose a calling
Warner Bros. Discovery brings cheer with Diwali programming line-up for kids
Megha Tata joins Cosmos-Maya as CEO
Discovery Kids to organise ‘Little Singham Fanfest’ across eight cities
Himalaya Pure Hands’ “Let Kids Be Kids” campaign encourages parents to let their kids explore
Nickelodeon continues to dominate the kids' genre in India
Tata Play Binge adds Planet Marathi, NammaFlix and Chaupal to its list of offerings
In OTT
Kinder Joy launches ‘Kinder Digital Hub’ to make Rakhi more unique for kids