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Malabar Gold and Diamonds onboards Alia Bhatt as new brand ambassador
Senco Gold and Diamonds ropes in actor Ishaa Saha as its regional brand ambassador
Customer characteristics of jewellery marketing
Tonic Worldwide bags jewellery brand Waman Hari Pethe’s digital mandate
In Digital
Senco Gold and Diamonds invites pitch from media AOR agencies
Actor Suniel Shetty launches exclusive men’s jewellery brand – ‘MetaMan’
Jewellery brands are going all out to woo consumers this Diwali
World Gold Council aims to attract youth through its ‘You are gold’ campaign
Senco Gold and Diamonds’s new campaign puts the spotlight on its Everlite brand of jewellery
Scarecrow M&C Saatchi and Reliance Jewels pay tribute to Maharashtra’s royal heritage with “Mahalaya” jewellery collection
BlueStone's ‘Love is in the little things’ campaign puts the focus on its watch jewellery
Jewellery brands hopeful of 50% growth during upcoming festive season; Ad budgets to be hiked
What went behind Scarecrow M&C Saatchi’s campaign for Reliance Jewel’s ‘Rannkaar’ project
Scarecrow M&C Saatchi handcrafts a campaign for Reliance Jewels’ Rannkaar collection
Sabyasachi faces the heat: Gets trolled for Mangalsutra ads promoting new jewellery line
How Senco is trying to break the clutter of wedding jewellery ads
Real estate, OTT, jewellery and e-commerce fuel strong recovery in outdoor advertising
In-depth: Jewellery brands to increase ad spends by 30% this festive season
CaratLane collaborates with Viacom18 Consumer Products to launch ‘CaratLane x Dora the Explorer’ collection
Anushka Sharma is face of silver jewellery start-up Giva
Bhima Jewellery reflects ethos of inclusivity in its ‘Pure as Love’ campaign
Kalyan Jewellers brings all its brand ambassadors together in sixth edition of #TrustIsEverything mega campaign
NDC aims to position itself as go-to digital publisher for innovative, thought-provoking content on natural diamonds
In Digital
TV and digital will have a larger share in our marketing mix in 2021, says Sharat Krishnan of Melorra
Tanishq to spend big on print and digital to promote wedding jewellery brand Rivaah