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IPL on JioCinema clocks 1,300 crore video views in 5 weeks, time spent at 60 minutes
IPL on JioCinema clocks 1,300 crore video views in 5 weeks, time spent at 60 minutes
In OTT
JioCinema onboards record number of advertisers including 23 sponsors for IPL 2023
JioCinema onboards record number of advertisers including 23 sponsors for IPL 2023
In Television
Over 147 crore videos views during IPL 2023 opening weekend: JioCinema
Over 147 crore videos views during IPL 2023 opening weekend: JioCinema
In OTT
IPL 2023: Knockout round between Star Sports and JioCinema begins
IPL 2023: Knockout round between Star Sports and JioCinema begins
In Television
JioCinema ropes in 21 sponsors for IPL 2023
JioCinema ropes in 21 sponsors for IPL 2023
In OTT
The Label Life appoints HUL’s Garima Garg as CEO
The Label Life appoints HUL’s Garima Garg as CEO
In Marketing
Spykar to increase its focus on influencer and digital marketing, says Sanjay Vakharia
Spykar to increase its focus on influencer and digital marketing, says Sanjay Vakharia
In Marketing
KKCL’s Killer Jeans becomes title sponsor of India-Bangladesh Test series
KKCL’s Killer Jeans becomes title sponsor of India-Bangladesh Test series
In Marketing
Pepe Jeans Inner Fashion appoints WildCraft’s Rishi Mohindru as its Chief Executive Officer
Pepe Jeans Inner Fashion appoints WildCraft’s Rishi Mohindru as its Chief Executive Officer
In Marketing
Pepe Jeans launches first TVC for India market
Pepe Jeans launches first TVC for India market
In Ad Craft
With bottom lines stretched organisations are focusing on putting data to work to drive profitability: Salesforce report
With bottom lines stretched organisations are focusing on putting data to work to drive profitability: Salesforce report
In Marketing
Disney+ Hotstar and filmmaker Ram Madhvani’s ‘Aarya’ Season 3 in development
Disney+ Hotstar and filmmaker Ram Madhvani’s ‘Aarya’ Season 3 in development
In OTT
Carlton D’Silva, Paresh Chaudhry, Praveen Someshwar, Rajat Ojha, and Rekha Nigam become jury chairs for Abby’s 2022
Carlton D’Silva, Paresh Chaudhry, Praveen Someshwar, Rajat Ojha, and Rekha Nigam become jury chairs for Abby’s 2022
In Advertising
Mirchi launches its operations in Dallas, Texas
Mirchi launches its operations in Dallas, Texas
In Radio
Indian women smartphone users spending more time on education & finance apps: Bobble AI report
Indian women smartphone users spending more time on education & finance apps: Bobble AI report
In Marketing
Mensa Brands acquires denim brand High Star
Mensa Brands acquires denim brand High Star
In Advertising
Mirchi enters North America with its launch in The Bay Area, California
Mirchi enters North America with its launch in The Bay Area, California
In Radio
Levi’s names Deepika Padukone as its global brand ambassador
Levi’s names Deepika Padukone as its global brand ambassador
In Marketing
Nykaa opens doors for men’s shopping with launch of Men’s Fashion category on its website and app
Nykaa opens doors for men’s shopping with launch of Men’s Fashion category on its website and app
In Marketing
Measures adopted by the experiential industry to engage with its consumers during this pandemic phase
Measures adopted by the experiential industry to engage with its consumers during this pandemic phase
In Guest Times
What brands can learn from Patanjali’s steep decline
What brands can learn from Patanjali’s steep decline
In Marketing
Fashion Startup Estrolo signs Indian speedster Jasprit Bumrah as brand ambassador
Fashion Startup Estrolo signs Indian speedster Jasprit Bumrah as brand ambassador
In Marketing
In-depth: Fashion and apparel brands expect bumper sales during festive season, to launch ad blitzkrieg
In-depth: Fashion and apparel brands expect bumper sales during festive season, to launch ad blitzkrieg
In In-depth
Brand Idea gets India dancing in a signature step, #SabKaTimeAaGaya
Brand Idea gets India dancing in a signature step, #SabKaTimeAaGaya
In Ad Craft
Mahendra Singh Dhoni is the new face of Indian Terrain
Mahendra Singh Dhoni is the new face of Indian Terrain
In Marketing