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YouTube’s global advertising revenue to reach $30.4 billion in 2023: WARC report
YouTube’s global advertising revenue to reach $30.4 billion in 2023: WARC report
In Digital
CTV impressions increasing 369% YoY in India as compared to 62% globally: DoubleVerify report
CTV impressions increasing 369% YoY in India as compared to 62% globally: DoubleVerify report
In Television
Go local or go home, experimenting with Gen Z are the driving force for effective marketing in Asia: WARC insights report
Go local or go home, experimenting with Gen Z are the driving force for effective marketing in Asia: WARC insights report
In Marketing
Distinctive brand assets are back in vogue, reveals WARC in its new report
Distinctive brand assets are back in vogue, reveals WARC in its new report
In Marketing
As ad dollars move to Connected TV, fraud schemes spike 70% globally: DoubleVerify Global Insights Report
As ad dollars move to Connected TV, fraud schemes spike 70% globally: DoubleVerify Global Insights Report
In Digital
McDowell’s No1 Soda forays into Metaverse; hosts virtual celebration on Holi
McDowell’s No1 Soda forays into Metaverse; hosts virtual celebration on Holi
In Digital
Unbundling sponsorship of women’s sports grew about 146% in 2021: Nielsen 2022 Global Sports Marketing Report
Unbundling sponsorship of women’s sports grew about 146% in 2021: Nielsen 2022 Global Sports Marketing Report
In Marketing
67% of Quora users planning to buy a car say they would pay more for a brand they’re familiar with: Report
67% of Quora users planning to buy a car say they would pay more for a brand they’re familiar with: Report
In Digital
Tonic Worldwide’s Gipsi launches insights report on the Metaverse as NFTs
Tonic Worldwide’s Gipsi launches insights report on the Metaverse as NFTs
In Digital
Tonic Worldwide’s GIPSI releases ‘The rise and rise of E-Commerce in India’ report
Tonic Worldwide’s GIPSI releases ‘The rise and rise of E-Commerce in India’ report
In Digital
Dentsu Data Sciences unveils millennial and Gen Z study on the next normal under research wing DMC Insights
Dentsu Data Sciences unveils millennial and Gen Z study on the next normal under research wing DMC Insights
In Advertising
DAN’s Data Sciences Division unveils OTT report 'Now Streaming: The Indian Youth OTT Story'
DAN’s Data Sciences Division unveils OTT report 'Now Streaming: The Indian Youth OTT Story'
In Digital
Branded content, ad revenue to be key monetisation channels for audio OTT industry, says Hemant Mehta of Kantar
Branded content, ad revenue to be key monetisation channels for audio OTT industry, says Hemant Mehta of Kantar
In OTT
In India, consumers most likely to expect personal service from brands they interact with: Adobe Study
In India, consumers most likely to expect personal service from brands they interact with: Adobe Study
In Digital
D&AD Industry Insights report interrogates the political, societal and cultural influences impacting creativity today
D&AD Industry Insights report interrogates the political, societal and cultural influences impacting creativity today
In Advertising
How brands are making women’s voices heard this International Women’s Day
How brands are making women’s voices heard this International Women’s Day
In Advertising
Emotion remains central to best-practice campaigns, says WARC’s study
Emotion remains central to best-practice campaigns, says WARC’s study
In Advertising
Smartphone traffic growing in India across all industry sectors, says report
Smartphone traffic growing in India across all industry sectors, says report
In Digital
Mobile advertising: A tsunami brands can’t ignore any more
Mobile advertising: A tsunami brands can’t ignore any more
In Digital
75% of Indian consumers prefer personalised ads: Adobe’s Digital Insights Report 2017
75% of Indian consumers prefer personalised ads: Adobe’s Digital Insights Report 2017
In Digital
Music, video and media apps drive most ad impressions in India
Music, video and media apps drive most ad impressions in India
In Digital
Content freshness and video quality important for Indian viewers: Vuclip
Content freshness and video quality important for Indian viewers: Vuclip
In Digital