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What made DaMENSCH choose the comic route for their ‘ad-in-an-ad’ innerwear campaign?
Lux Industries rolls out ‘Sabko Maangta Hai’ campaign featuring Salman Khan for its ‘Venus’ brand
XYXX shines the spotlight on real “supporters” this World Underwear Day
The Glitch named ‘Agency on Record’ for online lingerie shop Enamor
Licious appoints Simeran Bhasin as VP, Brands and New Ventures
Gemius Design Studio wins creative digital mandate for Prag & Co
In Digital
Artimas Fashions introduces one8 innerwear in collaboration with Virat Kohli
Makani bags creative duties for Innerwear by Pepe Jeans London
Jockey launches #KnowsMe campaign only for women for first time
Famous Innovations bags three new businesses
Lux Industries teams up with Virat Kohli’s brand ‘One8’
Bidyut Nath quits Dollar Industries
Relive Jockey’s 141 years of legacy at pop-up museum in Bangalore; next in Mumbai
In-depth: Will ad campaigns in men’s innerwear category come of age?
Raho garma-garam with Amul Bodywarmers
Dixcy Scott now ‘fully elastic, fully fantastic’
From offline to online: Changing face of innerwear shopping
In Digital
Lux calls pitch for ONN and Lyra
‘Feelin’ Good’ in Jockey
Blackberrys goes bold with its innerwear
BC Web Wise to handle digital duties for Maxwell Industries
In Digital
MTV launches MTV Roadies men's innerwear!
Dollar Industries retains MOMS as its media agency
Percept/H wins creative duties of Daiki Brands