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70% of consumers buying products on social media said they trust influencers: Capegemini report
Forbes India to hold soirée for its 30 Under 30 Class of 2022 winners
Virtual influencers and AI-assisted characters: A new fad amongst brands in India or a probable fit for brand mascots?
Urban Indians most likely to notice mobile phones and clothes endorsements on social media: YouGov
DS Group’s content-tech campaign helps consumers experience Durga Puja festivities through virtual pandals on online maps
Quaker has forayed into ready-to-eat segment with Oats Muesli to target time-crunched millennials: Sonam Bikram Vij
Over 90% Indian festive shoppers likely to try a new brand; 8 in 10 discovering new brands online: Meta report
Myntra takes a dig at celeb culture in its latest campaign featuring Ranbir Kapoor and Kiara Advani
Street Wear Cosmetics to relaunch in India
Celebrities & influencers must do their due diligence before taking up an ad, says Manisha Kapoor of ASCI
BMI Exclusive: Will take action against alcohol brands advertising directly on digital, says CCPA's Nidhi Khare
Music, gaming and influencer marketing are important cohorts of our digital marketing strategy: Virat Khullar of Hyundai
Guidelines around misleading ads; role of brand ambassadors & influencers to be released soon
Pearson unveils new digital brand film featuring brand ambassador Vicky Kaushal
In Digital
Hirect India salutes the spirit of HR and recruiters with the #BeyondHiring campaign
AutumnGrey’s campaign ‘Chalo Changi’ woos travellers to bring alive their dreams with unique experiences at Changi Airport
CNBC-TV18’s digital series ‘My Money Mantra’ takes a sneak-peek into money management playbook of youth icons
In Digital
GroupM launches its influencer and content marketing solution ‘INCA’ in Pakistan
In Digital
#AajTakTune goes viral on Instagram, platform flush with reels of influencers and celebrities dancing to it
Lokmat Sakhi’s ‘Influencer Katta’ shows the real life of social media influencers
In Digital
DigiStreet’s InfluenceD addresses the emerging influencer marketing needs
In Digital
Myntra launches marketing campaign ahead of 15th edition of End of Reason Sale
Moj app gives wings to fantasy gaming platform PlayerzPot
Mindshare India’s business grows in East market on back of clients exploring marketing strategies beyond traditional media
MissMalini Entertainment steps into talent management with Ignite Edge
In Digital