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Will increase ad spends and split it equally between digital and traditional mediums in 2023: Sapna Desai of Manipal-Cigna
PVR’s new digital campaign ‘There is something about PVR’ features personalities who are mesmerised by the brand
Zupee renews contract with Momentus Digital as its digital agency partner
In Digital
InMobi and Glance to host APAC Gaming Summit on November 23 and 24
In Digital
McCain Foods India adds another reason to always have #FreezerMeinMcCain in latest campaign
Madison Digital launches creative and social media unit – Madison Loop
In Digital
Despite muted ad revenues globally, sunny days ahead for digital platforms
In Digital
Advertising has come a long way from being cerebral and consumer-centric to becoming more tactical and client-driven, say industry veterans
Viacom18 and MTV Staying Alive Foundation reunite for Season 2 of MTV Nishedh
Is FIFA World Cup 2022 emerging as the new black for brands in India?
Bournvita’s #FaithNotForce campaign becomes the latest point of contention in A&M industry; fetches mixed opinion
Nickelodeon gears up to celebrate Children’s Day with #NickChildrensDayFUNda
How has luxury changed
Bournvita transforms its jar to urge parents to practice #FaithNotForce when kids choose a calling
Virtual influencers and AI-assisted characters: A new fad amongst brands in India or a probable fit for brand mascots?
Gozoop Group wins the integrated mandate for Ecovacs Robotics
Real-time data, content and commerce to be future of media agency business: Ajay Gupte
Can Twitter beat Instagram and YouTube to become a creator-first platform?
In Digital
Urban Indians most likely to notice mobile phones and clothes endorsements on social media: YouGov
John Jacobs Eyewear’s The Surrealist Edit campaign paves a path for its endeavours in virtual world
Anshuman Misra joins Graphic India as EVP and Country Head for India
Spikes Asia 2022: Swati Bhattacharya and Bindu Menon named jury presidents from India
Zee TV’s campaign for Sa Re Ga Ma Pa Li’l Champs aims to reconnect the audience with their inner child
Innocean hires Rashii Prabhakar to lead the digital function for Hyundai Motors India
H&M India’s campaign, ‘Brighter Than Ever’ makes the third comeback for this festive season’s celebrations