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Can F1 TV capture India's loyal F1 fan base despite higher costs?
Has the metaverse bubble burst among brands?
In Digital
How important is conversational insights-first strategy for business growth
Union Budget 2023: Gaming and Esports industry laud the easing of tax burden but awaits more clarity
Along with offshore ‘betting’ players, we also see gaming industry players in India violate the ASCI code: Manisha Kapoor of ASCI
Despite muted ad revenues globally, sunny days ahead for digital platforms
In Digital
Advertising has come a long way from being cerebral and consumer-centric to becoming more tactical and client-driven, say industry veterans
Behavioural shift in M&E industry, but there’s scope for co-existence, says Sanjiv Shankar, Joint Secretary, I&B
Is FIFA World Cup 2022 emerging as the new black for brands in India?
Is it too soon for brands to put their ‘spooky’ hats on and celebrate Halloween culture in India?
In-depth: Brands allocating budgets judiciously after muted growth in H1 adex
In-depth: Brands are winning the war for ownership of ideas, but ad agencies want a change
In-depth: Are K-Pop collaborations really going to be the next big thing for brands?
Amidst festive season line-up, online real money gaming companies peg hope on govt regulations for sustenance
Creative usage of QR codes in ads or just following the trends- What are Indian brands up to?
In-depth: Do brand leaders need to be wary of sharing their opinion in public?
Centre eyes Budget session for revised Data Protection Bill; IT industry players want in on consultations
In Digital
Travel aggregators pin hope on long weekends, upcoming festive season for business revival
Is Amazon Prime Video's new campaign ‘What's your mood’ inspired by MX Player?
Why TRAI now wants to kill the world’s largest TV measurement system BARC
OTT players will get more prominence in media plans soon, feel industry leaders
Dentsu Aegis Network and MIT take a close look at Asia Pacific’s smart cities
In Digital