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195 advertisers advertised on JioCinema during IPL 2023: TAM Adex report
Kotak Life launches gamified campaign in partnership with iProspect and Vserv AudiencePro
IIFL Finance positions itself as go-to brand for any type of loan in latest campaign featuring Tamannaah Bhatia
Only 3% of families invest in stock markets, 6% in mutual funds in India, reveals Money9 Survey
In Digital
PNB Housing Finance launches “Ghar Jaane ki Khwahish” campaign for its Unnati Home Loans
Marketers discuss impact of pandemic and optimism around festive season’s latest commercial talks about information asymmetry in real estate
As lockdown restricts site visits, real estate companies keep potential buyers engaged through immersive tech, AI-driven marketing
Kotak Mahindra Bank conducts OOH campaign across metro cities to publicise its limited 6.65% home loan rate
The Minimalist to handle digital mandate for IIFL Home Loan
In Digital
Kotak unveils digital and social media campaign focusing on its low home loan interest rate
Pay EMI instead of rent and earn respect, says HomeFirst in new spot
In-depth: Real estate players to increase ad spends by 15% during festive season, print and TV will benefit
SBI reaches out to aspiring home owners with new campaign
Tata Capital’s new campaign puts spotlight on its easy and quick loans
SBI showcases benefits of its NRI banking services in a heart- warming series
Ogilvy’s new campaign for Bandhan Bank looks at the humane side of business
Axis Bank film portrays an Indian mother as ‘change-maker’, puts her in ‘driver’s seat’
Tata Capital’s ‘Salaam Loans’ gives power to the common man
Federal Bank portrays itself as new-age bank for young consumers in new campaign
Rising Star: Krishna Mothey, AVP, New Business, iProspect India
Consumer inertia is biggest challenge for online insurance category: Sai Narayan of
DHFL urges customers to own dream home in new campaign
ASCI penalises 152 ads in August
Buy a home when you dream of it, urges DHFL