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I&B Ministry asks state govts to curb outdoor ads of online betting and gambling platforms banks on digital billboards to build consumer engagement this IPL season
In Digital
Kartik Aaryan roots for ‘protein snacking’ in Max Protein’s new campaign
Colors Kannada launches socio-family drama Antarapata
How Duolingo made its mascot walk the streets and fix Delhi’s language errors
Colors claws hearts to launch its romantic-fantasy drama show ‘Tere Ishq Mein Ghayal’
Mountain Dew’s ‘Conquer With Courage’ is both aspirational and relevant: PepsiCo’s Vineet Sharma
BlinkIt and Zomato’s latest edition of Bollywood inspired outdoor ads takes the internet by storm
Health and wellness app, ToneOp launches new OOH campaign in Bhopal for its healthy kitchen brand – ‘ToneOpEats’
Madison World’s MOMS Outdoor executes campaign to promote 'Raymond Parx Music Fiesta'
Advertising has come a long way from being cerebral and consumer-centric to becoming more tactical and client-driven, say industry veterans
Bharat Media Group bags Muthoot Finance’s OOH mandate for Goldman campaign in Southern markets
Why Kareena Kapoor Khan and Saif Ali Khan are not irked by Pepperfry using their memes in Diwali campaign
Posterscope India and Pepperfry amplify ‘Memevertisement’ on OOH
Gas-O-Fast goes all out with ‘India ki Acidity ka Indian Ayurvedic Solution’ campaign
Colors Tamil to present two brand-new fiction shows ‘Jamelaa’ and ‘Ullathai Allitha’
In-depth: Creatively dry – Why does OOH lack the oomph factor?
Five new-age marketing tactics fuelling marketers’ festive season gameplan
Cheil India & Platinum Outdoor execute OOH campaign for Samsung’s new split AC range with WindFree technology
Colors to present romantic drama show ‘Harphoul Mohini’ beginning June 13
Dunzo’s latest campaign mourns the sad demise of ‘Fridgesh Coolkarni’
YRF intrigues people with an innovative marketing campaign for Ranveer Singh's Jayeshbhai Jordaar
Platinum Outdoor rolls out nationwide campaign for Parle Agro’s Frooti
Reality show Lock Upp reaches 100 million views; partners with 21 brands
Whisper Media executes in-content advertising for KFC to promote its ‘7-min Express Pick-Up’ offering