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: Vadilal Ice Creams partners with Connect OOH and Publicity Parlour for its multi-city summer campaign
In Ad Craft

: Famous Innovations and Absolut Glassware launch an activation to promote inclusivity
In Advertising

: Palki Sharma joins Zomato-Blinkit hoarding meme trend to announce new show launch
In Television

: Mountain Dew’s ‘Conquer With Courage’ is both aspirational and relevant: PepsiCo’s Vineet Sharma
In Marketing

: BlinkIt and Zomato’s latest edition of Bollywood inspired outdoor ads takes the internet by storm
In Ad Craft

: Health and wellness app, ToneOp launches new OOH campaign in Bhopal for its healthy kitchen brand – ‘ToneOpEats’
In Advertising

: Nilon’s launches nine city OOH campaign in association with OAP India
In Ad Craft

: In-depth: Creatively dry – Why does OOH lack the oomph factor?
In In-depth

: In-depth: How can brands navigate the tricky Metaverse landscape?
In In-depth

: Leo Burnett India showcases the new ‘normals’ in Spotify’s ‘Wrapped’ 2021 campaign
In Advertising

: Vi brings many moods of Durga Puja with its ‘Be A Pujo Champion’ campaign
In Advertising

: Outdoor may see double-digit growth in 2021, expect industry leaders
In OOH

: ASCI investigates complaints against 251 ads in May 2020
In Advertising

: ASCI looks into 533 objectionable ads in March-April, 2020; 115 ads withdrawn by advertisers
In Advertising

: 110 objectionable ads withdrawn after ASCI's intervention in January 2020
In Advertising

: Commentary: Do consumers really care about brands when bare essential is top priority?
In Commentary

: #FightingCoronavirus: ShopClues makes essential items available on portal
In Digital

: ASCI upheld complaints against 137 advertisements in October 2019
In Advertising

: ETMoney advocates for rational shopping ahead of festive season
In Ad Craft

: ASCI upholds complaints against 114 misleading advertisements in April 2019
In Advertising

: adidas Originals blends OOH advertising with social media for Nite Jogger
In OOH

: Spotify embarks on ‘There’s A Playlist For That’ in India
In Ad Craft

: Bajaj Allianz General Insurance unveils brand identity ‘Caringly Yours’ on Valentine’s Day
In Marketing

$Digital helps sustain our campaigns at a fraction of cost, says Karthik Raman of IDBI Federal Life Insurance$: Digital helps sustain our campaigns at a fraction of cost, says Karthik Raman of IDBI Federal Life Insurance
In Digital

: MTV creates live billboards for Ace of Space and Elovator Pitch
In OOH

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