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Vadilal Ice Creams partners with Connect OOH and Publicity Parlour for its multi-city summer campaign
Famous Innovations and Absolut Glassware launch an activation to promote inclusivity
Palki Sharma joins Zomato-Blinkit hoarding meme trend to announce new show launch
Mountain Dew’s ‘Conquer With Courage’ is both aspirational and relevant: PepsiCo’s Vineet Sharma
BlinkIt and Zomato’s latest edition of Bollywood inspired outdoor ads takes the internet by storm
Health and wellness app, ToneOp launches new OOH campaign in Bhopal for its healthy kitchen brand – ‘ToneOpEats’
Nilon’s launches nine city OOH campaign in association with OAP India
In-depth: Creatively dry – Why does OOH lack the oomph factor?
In-depth: How can brands navigate the tricky Metaverse landscape?
Leo Burnett India showcases the new ‘normals’ in Spotify’s ‘Wrapped’ 2021 campaign
Vi brings many moods of Durga Puja with its ‘Be A Pujo Champion’ campaign
Outdoor may see double-digit growth in 2021, expect industry leaders
ASCI investigates complaints against 251 ads in May 2020
ASCI looks into 533 objectionable ads in March-April, 2020; 115 ads withdrawn by advertisers
110 objectionable ads withdrawn after ASCI's intervention in January 2020
Commentary: Do consumers really care about brands when bare essential is top priority?
#FightingCoronavirus: ShopClues makes essential items available on portal
In Digital
ASCI upheld complaints against 137 advertisements in October 2019
ETMoney advocates for rational shopping ahead of festive season
ASCI upholds complaints against 114 misleading advertisements in April 2019
adidas Originals blends OOH advertising with social media for Nite Jogger
Spotify embarks on ‘There’s A Playlist For That’ in India
Bajaj Allianz General Insurance unveils brand identity ‘Caringly Yours’ on Valentine’s Day
Digital helps sustain our campaigns at a fraction of cost, says Karthik Raman of IDBI Federal Life Insurance
In Digital
MTV creates live billboards for Ace of Space and Elovator Pitch