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Contextual targeting: Programmatic advertising's answer to targeting customers in a privacy-friendly manner
Google removed over 5.2 billion ads and restricted over 4.3 billion ads in 2022: Google’s Ads Safety report
In Digital
Europe’s plan to fix social media: Will it work?
Pixstory takes the centre stage in Arsenal-ManU game with its campaign against online hate
In Digital
WhatsApp called out over incorrect map of India shown in tweeted video; platform apologises, deletes post
In Digital
After massive revenue decline, Twitter to roll out ‘new controls’ for ad placements to bring back advertisers
In Digital
Why brands are holding back on Twitter advertising post-takeover by Elon Musk
adidas breaks off its nine-year long partnership with rapper Kanye West, a.k.a Ye
Social media platform Pixstory partners with Arsenal FC to fight online hate
In Digital
We will take legal steps to make social media more accountable, says IT minister Ashwini Vaishnaw
In Digital
Supreme Court prohibits High Courts from proceeding in pleas challenging Cable TV Networks Amendment Rules & IT Rules 2021
In Digital
Indian Twitter users are mostly happy with the platform’s acquisition by Elon Musk: YouGov
Brands can avoid trolls with a strong strategy and right content: Kanika Mittal of Twitter
In Digital
Regulating hate speech in India is riddled with enforcement and procedural issues
Havas Media Group launches Meaningful Marketplaces
Admire brands for taking a stand: Subhash Kamath of BBH & Publicis Worldwide, India
Republic Bharat fined £20,000 by UK regulator over hate speech
Major TV news advertiser Dollar Industries to pull out advertising monies from channels broadcasting toxic content
Nudge from advertisers may force news channels into course correction, say industry experts
India’s top brands want news channels to stop being toxic, warn they could pull the plug on advertising
Global adspends on e-sports to top $1bn in 2022, says Warc
Acceleration towards digital will affect traditional media spends, says Mark Read
As advertisers re-evaluate FB and Twitter spend, domestic digital publishers may gain more prominence in media plans
Facebook ramps up efforts to label newsworthy posts and ban ads spreading hate content
In Digital
Union government to finalise digital media rules in 3 months
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