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Twitter to provide advertisers with brand safety and suitability measurement through partnership with IAS
In Digital
Ipsos India announces elevation of Pallavi Mathur and Madhurima Bhatia
BCCI earns Rs 4,667 crore from team auctions for Women’s IPL
Bharat Express appoints Nishant Mishra as Marketing Head
GE in India retains Rite KnowledgeLabs as AOR for its social media and content program
Spotify to trim its workforce by 6%, Chief Content Officer Dawn Ostroff to leave
In Digital
Tata Play Binge partners with Comviva to accelerate its digital content
In OTT
Daryl Lee to become McCann Global CEO as Chris Macdonald steps down
Microsoft to cut 10,000 jobs, nearly 5% of global workforce
Ogilvy Mumbai placed at #6, Dentsu Webchutney #10 in One Club global agency rankings
Dish TV’s Watcho aims to democratise and massify paid OTT subscriptions
In OTT
There are adequate safeguards in place for monitoring content on OTT platforms: Anurag Thakur
In OTT
Times Prime’s OOH campaign showcases its new offer launches and exclusively curated events
Palki Sharma joins Zomato-Blinkit hoarding meme trend to announce new show launch
Taboola signs five-year deal with Network18 Media and Investments to boost audience engagement
In Digital
CNBC-TV18 to present the exclusive coverage of World Economic Forum's annual meet in Davos
Tata Tea appoints Media.Monks as its digital and content partner
Zee Entertainment signs Paytm, Kurkure Playz, Kent RO, and Gulf Oil as sponsors for ILT20
Former Ogilvy Creative Director Varun Katyal launches automated content platform - Clapboard
In Digital
VW’s new #SafeLikeAVolkswagen campaign turns home life situations into car safety features
Providing IPL content for free on digital may have negative impact on TV advertising: Karan Taurani of Elara Capital
Hitachi Vantara appoints Monica Kumar as Chief Marketing Officer
Ajit Varghese joins Disney Star India as Head of Network Advertising Sales
The Label Life appoints HUL’s Garima Garg as CEO
‘Namaste India’, says Lionel Messi as he begins promoting Byju’s Education for All as global brand ambassador