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Why Air-conditioned marketing is dangerous for business
Why Air-conditioned marketing is dangerous for business
In Guest Times
Titan Eye+ gives five reasons why breaking one’s specs can be a great thing in ‘Acha Hua’ campaign
Titan Eye+ gives five reasons why breaking one’s specs can be a great thing in ‘Acha Hua’ campaign
In Ad Craft
Lenskart's Peyush Bansal faces backlash for linking new product with ‘Army and nation’
Lenskart's Peyush Bansal faces backlash for linking new product with ‘Army and nation’
In Marketing
Lenskart’s third TVC featuring Karan Johar and Peyush Bansal puts the spotlight on its trademark AR feature
Lenskart’s third TVC featuring Karan Johar and Peyush Bansal puts the spotlight on its trademark AR feature
In Ad Craft
LensKart’s new campaign featuring KJO and Peyush Bansal amuses netizens
LensKart’s new campaign featuring KJO and Peyush Bansal amuses netizens
In Advertising
Mondelez India presents MS Dhoni in retro look to launch Oreo for the ‘first time’ again
Mondelez India presents MS Dhoni in retro look to launch Oreo for the ‘first time’ again
In Ad Craft
Due to regulations, we can't raise prices even after double-digit inflation: Hina Nagarajan of Diageo India
Due to regulations, we can't raise prices even after double-digit inflation: Hina Nagarajan of Diageo India
In Marketing
Zee Marathi launches 3D VFX-driven mythological show ‘Satyavan Savitri’
Zee Marathi launches 3D VFX-driven mythological show ‘Satyavan Savitri’
In Television
Metaverse: Impact and Implications for Brands
Metaverse: Impact and Implications for Brands
In Digital
What Metaverse can offer to users, brands, tech and gaming companies: Publicis Media report
What Metaverse can offer to users, brands, tech and gaming companies: Publicis Media report
In Digital
In-depth: How Indian brands are preparing for the Metaverse age
In-depth: How Indian brands are preparing for the Metaverse age
In In-depth
Tonic Worldwide’s Gipsi launches insights report on the Metaverse as NFTs
Tonic Worldwide’s Gipsi launches insights report on the Metaverse as NFTs
In Digital
^atom along with by The Network's agencies partners with Netflix for launch of The Witcher Season-2
^atom along with by The Network's agencies partners with Netflix for launch of The Witcher Season-2
In OTT
‘Where the metaverse is going horribly wrong’
‘Where the metaverse is going horribly wrong’
In Guest Times
Tipsy Tiger launches LinkedIn account for its cocktail brand in a fun campaign
Tipsy Tiger launches LinkedIn account for its cocktail brand in a fun campaign
In Digital
Not every observation leads to insights, says Santosh Desai of Futurebrands
Not every observation leads to insights, says Santosh Desai of Futurebrands
In Marketing
BBH crafts campaign for Borosil’s Vision Glass
BBH crafts campaign for Borosil’s Vision Glass
In Ad Craft
Godrej Appliances forays into dishwasher market with its new range of Godrej Eon Dishwashers
Godrej Appliances forays into dishwasher market with its new range of Godrej Eon Dishwashers
In Marketing
LT Foods expands its product portfolio in health segment with ‘Daawat Sehat’, launches TVC
LT Foods expands its product portfolio in health segment with ‘Daawat Sehat’, launches TVC
In Ad Craft
Snap announces new features, updates and AR experiences at third Partner Summit
Snap announces new features, updates and AR experiences at third Partner Summit
In Digital
Social commerce to reinvent future, says Sunny Kataria of OLX
Social commerce to reinvent future, says Sunny Kataria of OLX
In Digital
Vikrant Massey roped in for Nova Blumax Protective Glasses
Vikrant Massey roped in for Nova Blumax Protective Glasses
In Ad Craft
Clarity of vision is a need to succeed in every goal, says Lenskart.com in new spot
Clarity of vision is a need to succeed in every goal, says Lenskart.com in new spot
In Ad Craft
ASCI upholds 257 complaints of misleading ads in June and July, 2020
ASCI upholds 257 complaints of misleading ads in June and July, 2020
In Advertising
ASCI looks into 533 objectionable ads in March-April, 2020; 115 ads withdrawn by advertisers
ASCI looks into 533 objectionable ads in March-April, 2020; 115 ads withdrawn by advertisers
In Advertising