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Pinterest Co-founder & CEO Ben Silbermann steps down & transitions to Executive Chairman role; Google’s Bill Ready takes over
In Digital
Sony BBC Earth encourages people to take their first green step through the ‘Green Planet’ initiative
Cred brings alive the magic of ‘antakshari’ with Annu Kapoor & Renuka Shahane to introduce its Cred bounty jingle
Brands need to take a firm stand to stand out: Subramanyeswar S of MullenLowe Group
Will continue focus on scaling partnership with creator-driven D2C brands & Live entertainment, says Mansi Jain of Roposo
In Digital
PVR launches ‘PVRRR’ NFTs as part of its association with the movie RRR
In Digital
MakeMyTrip launches limited edition NFTs
ITC’s Sunfeast Dark Fantasy celebrates coming of “The Batman” with an ad film
Air India contemplates action against Builder.ai over ad claiming to build airline’s prototype app
Campaign was done because of ‘immense affection for the brand’, says Builder.ai on Air India row
How are brands celebrating Valentine’s Day this year
Zee Biskope’s ‘Love Dangal’ offers a gaming experience around Valentine’s Day world TV Premiere of ‘Balam Ji Love You’
Melorra releases #LoveStartsWithSelf campaign ahead of Valentine’s Day
History TV18 launches Season 8 of OMG! Yeh Mera India
Pogo announces new content line-up for Republic Day; ropes in rapper Raftaar for title track of new series
realme India’s #HopeForGood campaign delivers the gift of education to 100 children for 2022
ACKO’s new campaign comes with the gift of better roads to Bengaluru residents
Swiggy’s #SantaOpenToWork campaign offers a quirky, timely take on Christmas
‘Swiggy Moments’ makes last-minute personalised gifting convenient
In Digital
Customer Care 2.0
Ogilvy leads Indian charge with 13 statues at 2021 London International Awards
Red FM partners with Nippon Paint for Diwali campaign “Red Superhit Mela”
In Radio
MX Player launches Real-World-Rewards gaming tournaments
In OTT
This Diwali, retails sales clocks Rs 1,25,000 crore, up 108% over pre-Covid period
Zing urges individuals to 'gift' their time by being mentors to those in need