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Radio players need to be realistic, deliberate and pragmatic in response to competition from digital audio players: Abraham Thomas of Big FM
In Radio
Metaverse: Impact and Implications for Brands
In Digital
GOQii to launch Health Metaverse; announces $10 million investment from Animoca Brands
In Digital
RCB announces its entry into Metaverse; launches plant-based meat ‘RCB Uncut’, mocktail premixes ‘Dash of RCB’ and online fitness product ‘Hustle by RCB’
Ethosh Digital elevates Kiran Parashar to Chief Executive Officer
In Digital
InfoEdge acquires 76% stake in Aisle for Rs 91 crore
In Digital
Design: The X-factor in the evolving world of Metaverse and NFTs
In Digital
Havas Group opens its first virtual village in the Metaverse
In Digital
Marketers buckle up for cookie-less future, immersive experiences in 2022
Former Mitron TV Marketing Head Abhay Singh Kumpawat joins Bolo Live as VP, Marketing
Short-form video to grow to 600-650mn users in India by 2025
In Digital
MX Takatak, Mindshare, Kinnect, Aditya Birla Capital, Ultratech and Affle get top honours at MMA’s Smarties India 2021 Awards
In Digital
To become one-stop shop for everything fashionable, Bewakoof goes beyond digital; invests in TV, print, OOH
Arun Iyer’s Spring Marketing Capital invests in fashion brand Bewakoof
In Digital
We will be heavy on digital in our communication: Ashish Dhruva of InterMiles
In Digital
Rising Star: Tanmai Paul, Co-Founder, and CPO, Bolo Indya
ASCI’s final guidelines for influencer advertising on digital media to come into force from June 14
Epic On adds children safety feature on its platform
IAMAI pushes for legal and policy changes for digital gaming sector
In Digital
Myntra bids farewell to year on a cheerful note with 13th edition of End of Reason Sale
In-depth: The rise of platforms connecting celebrities and fans
Zee TV awards social media mandate to TheSmallBigIdea
In Digital
Airtel acquires a strategic stake in edtech startup Lattu Kids as part of its Startup Accelerator Program
In Digital
Myntra announces 12th edition of EORS with a grand marketing campaign
Even as kirana stores emerge as heroes in difficult times, brands also up their e-commerce strategies