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Unmasking ad frauds lurking from the shadows in performance marketing
In Digital
Experts warn of 20-30% surge in ad fraud imperiling advertisers during festive and sporting events
The art of crafting media and digital agency agreements in the modern world
DoubleVerify expands media quality authentication to YouTube Shorts and other formats
In Digital
DoubleVerify expands Marketplace Suite to include its Brand Safety Floor
CTV impressions increasing 369% YoY in India as compared to 62% globally: DoubleVerify report
Annual viewability averages worldwide have risen 9% between 2019 and 2022: IAS report
In Digital
DoubleVerify exposes ‘BeatSting,’ a scheme generating fake audio ad traffic at scale through large audio platforms
In Digital
Atrangii partners with Endemol Shine India for its next thriller ‘Johri'
Mired in controversies, what lies ahead for The Wire
In Digital
Ad fraud and brand safety remain the top concerns after brands pulled out ads from Twitter
In Digital
Zee Business launches ‘Demat Daka’ show to create awareness on cyber fraud
Up to 400% of fake websites in Real estate industry leading to ‘unsafe' digital ecosystem: mFilterIt study
mFilterIt releases study on digital frauds in travel industry
As ad dollars move to Connected TV, fraud schemes spike 70% globally: DoubleVerify Global Insights Report
In Digital
ADIF urges MeitY for better regulation of ads on Google search to prevent online fraud in India
In Digital
Ashneer Grover lashes out at BharatPe, says statement comes from ‘position of personal hatred & low thinking’
77% of marketers will prioritise mobile, 71% social media in 2022: IAS Industry Pulse Report-India Edition
In Digital
Fraud on unprotected programmatic CTV inventory close to 20% in holiday season: DoubleVerify
mFilterIt busts unacknowledged, unaccounted and underrepresented myths around digital ad fraud
In Digital
HDFC Bank launches second edition of “Mooh Band Rakho” campaign
FMCG quickly adopting measures for brand safety, ad fraud and viewability
Five parameters to keep in mind for an optimal anti-ad fraud strategy
OLX to honour law enforcement authorities for their efforts in curbing cyber fraud
Indian marketers spend nearly 20% of advertising budget on ad fraud: MMA’s ad fraud benchmark report
In Digital