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Search Results for
'foreign brands'
What’s luring Indian digital agencies to set up shops abroad?
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Digital
In-depth: Nostalgia, nationalism, or price, how Campa will help Reliance’s entry into FMCG space
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In-depth
Reliance Retail banks on BPL's high brand recall to get customers into the store
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Marketing
In-depth: Can Indian luxury brands capture the global imagination?
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In-depth
In-depth: What it takes for a foreign MNC to be perceived as ‘local’
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In-depth
Will Modiji be vocal about your local?
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Guest Times
Consumers select a brand because they like the product or ambassador and not by completely looking at the ads, says Navin Todi of Lux Industries
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Marketing
Guest Times: Key consumer trends that shape the Indian beer market
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Guest Times
How mass market biscuit maker Parle became a leader in luxury chocolate segment with Friberg
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Marketing
In-depth: Decoding Ikea’s mega-successful India splash
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In-depth
India has a strong culture of creativity and risk: McCann study
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Advertising