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Search Results for
'first-party data'
How HT Media is utilising first-party data to help its advertisers
In
Digital
What traditional brands are doing to amp up their first-party data for targeting in a cookieless world
In
Marketing
How first-party data is a valuable asset that organisations should invest in and what does the future hold?
In
Digital
ITC executes 83% of campaigns using first-party data
In
Marketing
Samsung Ads India enhances first-party data capabilities with ACR enablement
In
Television
The Trade Desk integrates with Adobe Real-Time Customer Data Platform
In
Marketing
Xaxis, Wavemaker collaborate to create campaign for launch of mobile handset model
In
Advertising
The Trade Desk launches new trading platform ‘Solimar’ for marketers
In
Digital
dentsu sets out timeframe for brands to be ‘Cookie Free’ in new global guide on web tracking and privacy
In
Advertising
Digital world breathes easy as Google defers third-party cookie phase-out
In
Digital
Google’s decision reiterates importance of first-party data: Sir Martin Sorrell
In
Digital
Zee5 progresses towards enriching first-party data
In
OTT
After 6X growth in FY18, OLX Advertising bets high on future targets
In
Marketing
Legacy agency heads are not focusing much on digital in India, says Martin Sorrell
In
Digital
Content and first-party data to dominate Martin Sorrell’s India plan for S4 Capital
In
Advertising