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Goafest 2023: Data is a double-edged sword, say marketing professionals
Goafest 2023: Themed ‘Future of Creativity’, India’s largest A&M festival kicks off today
How’s Goafest gearing up to woo adland professionals in 2023
Advertisers need to understand and respect consumer’s time and ability to invest, say top leaders
Infomo appoints Himanka Das as Country Director; promotes Rohit Verma to Global Chief of Strategy and New Initiatives role
Criteo report highlights 10 trends that will alter Commerce Media landscape
Contextual targeting: Programmatic advertising's answer to targeting customers in a privacy-friendly manner
Digitas India and Cultos announce partnership based around tokenisation
ad:tech New Delhi to be held on March 15-16 in Gurugram
How to achieve effective brand communication through WhatsApp business messaging
In-depth: WhatsApp marketing vs spamming: Here is how brands can avoid being blocked
How important is conversational insights-first strategy for business growth
Global headwinds to have an impact on adex this fiscal year: Rohit Ohri of FCB Group India
India versus Bharat: A ‘one-size-fits-all’ strategy can no longer work
The Trade Desk launches Galileo - a new approach for activating advertiser data
Betting big on hyper-specialisation, Zoo Media eyes 65% growth in FY23
In Digital
Cheil India’s Experience Commerce registered a revenue growth of 30-35% in 2022: Sanjeev Jasani
DOOH and CTVs might grow by 5X and 2X, respectively, in 2023: Siddharth Dabhade of MiQ
In Digital
Sidharth Rao and Madhu Sudhan raise first round of capital for their new venture, Punt Partners
Global SaaS start-up ProfitWheel raises Rs 10 crore in pre-series A funding
IAMAI’s Marketing Conclave brings together 95 marketing gurus and over 1000 delegates
91% of C-suite and top executives reveal ONDC is going to be relevant for their business: Publicis Groupe India and DIF report
HT Media launches first-party audience targeting solution - HT One Audience
In Digital
Despite muted ad revenues globally, sunny days ahead for digital platforms
In Digital
91% of marketers leveraged consumer data for marketing in 2022, says MMA EY report unveiled at ‘Data Unplugged’ event