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Goafest 2023: Data is a double-edged sword, say marketing professionals
Goafest 2023: Data is a double-edged sword, say marketing professionals
In Goafest 2023
Goafest 2023: Themed ‘Future of Creativity’, India’s largest A&M festival kicks off today
Goafest 2023: Themed ‘Future of Creativity’, India’s largest A&M festival kicks off today
In Goafest 2023
How’s Goafest gearing up to woo adland professionals in 2023
How’s Goafest gearing up to woo adland professionals in 2023
In Goafest 2023
Advertisers need to understand and respect consumer’s time and ability to invest, say top leaders
Advertisers need to understand and respect consumer’s time and ability to invest, say top leaders
In Advertising
Infomo appoints Himanka Das as Country Director; promotes Rohit Verma to Global Chief of Strategy and New Initiatives role
Infomo appoints Himanka Das as Country Director; promotes Rohit Verma to Global Chief of Strategy and New Initiatives role
In Advertising
Criteo report highlights 10 trends that will alter Commerce Media landscape
Criteo report highlights 10 trends that will alter Commerce Media landscape
In Marketing
Contextual targeting: Programmatic advertising's answer to targeting customers in a privacy-friendly manner
Contextual targeting: Programmatic advertising's answer to targeting customers in a privacy-friendly manner
In Guest Times
Digitas India and Cultos announce partnership based around tokenisation
Digitas India and Cultos announce partnership based around tokenisation
In Marketing
ad:tech New Delhi to be held on March 15-16 in Gurugram
ad:tech New Delhi to be held on March 15-16 in Gurugram
In Marketing
How to achieve effective brand communication through WhatsApp business messaging
How to achieve effective brand communication through WhatsApp business messaging
In Guest Times
In-depth: WhatsApp marketing vs spamming: Here is how brands can avoid being blocked
In-depth: WhatsApp marketing vs spamming: Here is how brands can avoid being blocked
In In-depth
How important is conversational insights-first strategy for business growth
How important is conversational insights-first strategy for business growth
In Marketing
Global headwinds to have an impact on adex this fiscal year: Rohit Ohri of FCB Group India
Global headwinds to have an impact on adex this fiscal year: Rohit Ohri of FCB Group India
In Advertising
India versus Bharat: A ‘one-size-fits-all’ strategy can no longer work
India versus Bharat: A ‘one-size-fits-all’ strategy can no longer work
In In-depth
The Trade Desk launches Galileo - a new approach for activating advertiser data
The Trade Desk launches Galileo - a new approach for activating advertiser data
In Advertising
Betting big on hyper-specialisation, Zoo Media eyes 65% growth in FY23
Betting big on hyper-specialisation, Zoo Media eyes 65% growth in FY23
In Digital
Cheil India’s Experience Commerce registered a revenue growth of 30-35% in 2022: Sanjeev Jasani
Cheil India’s Experience Commerce registered a revenue growth of 30-35% in 2022: Sanjeev Jasani
In Advertising
DOOH and CTVs might grow by 5X and 2X, respectively, in 2023: Siddharth Dabhade of MiQ
DOOH and CTVs might grow by 5X and 2X, respectively, in 2023: Siddharth Dabhade of MiQ
In Digital
Sidharth Rao and Madhu Sudhan raise first round of capital for their new venture, Punt Partners
Sidharth Rao and Madhu Sudhan raise first round of capital for their new venture, Punt Partners
In Marketing
Global SaaS start-up ProfitWheel raises Rs 10 crore in pre-series A funding
Global SaaS start-up ProfitWheel raises Rs 10 crore in pre-series A funding
In Marketing
IAMAI’s Marketing Conclave brings together 95 marketing gurus and over 1000 delegates
IAMAI’s Marketing Conclave brings together 95 marketing gurus and over 1000 delegates
In Marketing
91% of C-suite and top executives reveal ONDC is going to be relevant for their business: Publicis Groupe India and DIF report
91% of C-suite and top executives reveal ONDC is going to be relevant for their business: Publicis Groupe India and DIF report
In Marketing
HT Media launches first-party audience targeting solution - HT One Audience
HT Media launches first-party audience targeting solution - HT One Audience
In Digital
Despite muted ad revenues globally, sunny days ahead for digital platforms
Despite muted ad revenues globally, sunny days ahead for digital platforms
In Digital
91% of marketers leveraged consumer data for marketing in 2022, says MMA EY report unveiled at ‘Data Unplugged’ event
91% of marketers leveraged consumer data for marketing in 2022, says MMA EY report unveiled at ‘Data Unplugged’ event
In Marketing