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Reliance Retail to bring back fashion brand Shein to India
Myntra to launch Akshay Kumar’s fashion brand ‘Force IX’ on its platform
Nykaa Fashion’s campaign featuring Alaya F announces onboarding of fashion brand Cider on the platform
Oktobuzz wins Westside’s digital marketing mandate
Baggit ropes in 0101 for brand communication, MarTech, Data Analytics & Performance Marketing
To become one-stop shop for everything fashionable, Bewakoof goes beyond digital; invests in TV, print, OOH
Arun Iyer’s Spring Marketing Capital invests in fashion brand Bewakoof
In Digital
Lavie launches functional fashion brand Lavie Sport
Don’t forget to wear your smile this season, says fbb
L&K Saatchi & Saatchi wins French men’s fashion brand Celio
L&K Saatchi & Saatchi wins French men’s fashion brand Celio
HT Media and Koovs expand partnership to celebrate women power
In Digital
Yepme goes global through Amazon’s Global Selling Program
In Digital
Crime has nothing to do with what you wear, Ajio tells women in new campaign
Ajio is all about boldness, courage and confidence
9XM launches Flea Market on air
In Digital
The Small Big Idea wins social media mandate for ethnic fashion brand Ethnicity
In Digital
IndianRoots captures the essence of the ‘Inherently Indian’ woman
Viacom18 Consumer Products ramps up sports & lifestyle portfolio
Start trending with ‘People’
Bang in the Middle wins new fashion brand Oxolloxo
Fashion brand Diva’ni appoints Bang in the Middle
Candid Marketing adds 7 new brands to its portfolio
Yepme awards media duties to Lintas Media Group