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Building brand awareness drives greater effectiveness in performance marketing: Study
Wardwizard Innovations & Mobility ropes in Tarun Sharma as President of marketing and branding
Bharti Airtel launches Airtel IQ Reach, a self-serve marketing platform
Marketers return to MMM to evaluate effectiveness of multi-channel campaigns: WARC-Amazon Ads study
The Grand Prix winners that stole the show at Cannes Lions 2023
Ogilvy Global CEO Devika Bulchandani on Ogilvy Mumbai’s Creative Effectiveness Grand Prix
Cannes Lions 2023: Ogilvy India brings home India’s first Grand Prix on Day-4
Third edition of Kantar’s Creative Effectiveness Awards India honours standout performers across categories
WARC Awards for Effectiveness 2023: India bags 1 Grand Prix, 2 Gold
India wins two Silver as WARC Awards for Effectiveness 2023 announces the first winners
India gets 11 shortlists at WARC Awards for Effectiveness 2023
Sense of purpose, tech innovations are driving effective campaigns: WARC
Synchronize India and Unomer launch IPL ad effectiveness measurement solution - Score
Wavemaker Mumbai claims top slot and Ogilvy Mumbai 5th in WARC Effective 100 list
Aditya Kanthy and Dheeraj Sinha named jurors for WARC Awards for Effectiveness 2023
Warc and Master of Advertising Effectiveness join forces
Distinctive brand assets are back in vogue, reveals WARC in its new report
Cannes Lions announces its 2023 Jury President line-up for its 70th edition
WARC Awards for Effectiveness 2023 adds five new categories
Aspiring to work on marquee brands is a trap: Navin Talreja and Kawal Shoor of The Womb
Commerce and martech helped us achieve our growth target: Shamsuddin Jasani of Wunderman Thompson
Why should brands focus on short-term and long-term goals simultaneously?
Partha Sinha shares the 5 new truths about marketing
Havas Media Group implements attention data into planning tools on a global scale
McCann Worldgroup India ranked the No. 1 most effective agency in the APAC: Global Effie Index 2021