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Flipkart Health+ and Lowe Lintas collaborate for celeb-led ad film
Zee5 unveils Manoranjan Festival with exclusive festive discounts on premium subscriptions for viewers
In OTT
Anup Soni warns off and CID solve the mystery to catch the boAt killer
Allu Arjun brings convenience and savings to bus travel experience in redBus' new campaign
Flipkart goes into shopping streets of Tamil Nadu to be part of Aadi Shopping craze
How ad agencies’ discount tactics impact INS' pursuit of ethical print advertising
In Print
INS asks ad agencies to refrain from giving discounts to clients without publication’s approvals
In Print
Prime Video reveals entertainment line-up for Prime Day 2023
In OTT
In-depth: WhatsApp marketing vs spamming: Here is how brands can avoid being blocked
How Big FM is utilising radio’s local reach and AI-driven video bot to help small-scale retailers build business
In Radio
How to make the most of your travel advertising post-Covid
TRAI explains how broadcasters can offer discounts to distributors of TV channels
To ease anti-trust regulator’s worries over merger, Sony-Zee offer concessions: Report
Buoyed by favourable economic and market conditions, real estate ups ad spends by 20% for festive season
Ad spends of consumer durables to surpass pre-Covid levels in festive season, category expects double-digit growth
Urban Company back with second edition of its ‘Big Home Rush’ sale
Boosting vaccination drive or opportunistic marketing? Brands offer freebies and discounts to vaccinated people
Eros Now strengthens reach in Middle-East with marketing partnerships with multiple consumer brands
In OTT
Stop Discounting, start Premiumising
TRAI caps carriage fees, MRP of a channel to be a part of bouquets
Jewellery brands confident Dhanteras will push them out of gloom
eCommerce players should focus beyond discounts, look into product quality, says WPP Country Manager CVL Srinivas
Brand Factory launches a digital IP, Brand Stock Exchange
In Digital
Why do Indian consumers like online ads, reveals Criteo
In Digital
Dineout’s Great Indian Restaurant Festival is back for second time this year