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Audi India cuts print ads spends heavily after Covid-19
Hyper personalised marketing trumps witty one-liners; witnesses 5X conversion rate: WebEngage report
L’Oréal India appoints Gaurav Anand as Chief Digital and Marketing Officer
CNBC-TV18 hosts third edition of Leadership Collective
Bar on news and sports hindering private radio’s growth in India, says Mirchi’s Preeti Nihalani
In Radio
OOH to grow by 10% in 2020, surge likely in digital outdoor
Budget 2019: Remove angel tax, fast-track digitisation, put more money in consumers’ pockets, M&E industry tells FM Nirmala Sitharaman
India’s OOH industry likely to defy earlier predictions, may grow at 15% this year
Entertainment industry upbeat over rural digital push in Interim Budget 2019
In Digital
New tariff order: Decoding the new packs and pricing offered by broadcasters and operators
Growing urbanisation and digitisation to fuel HP's expansion in India: Neelima Burra, Country Marketing Director, HP Inc.
Commentary: 2017 and how media agencies found ways to survive
GST on STBs comes down to 18 per cent
MIB gives licences to 193 more MSOs, total figure reaches 1376
Work in progress but digitisation of Phase IV is easier said than done
Calling it a media-neutral Budget, M&E leaders give thumbs up to digital push
Prospect 2017: HD, data stability hold the key for English TV entertainment
New print media policy and TV channel’s renewal process among MIB’s top initiatives in 2016
MIB extends deadline for Phase IV of cable TV digitisation to March 31
Delhi High Court removes digitisation hurdles
TRAI consultation paper on digital terrestrial broadcasting
In Digital
LinTeractive launches proprietary framework - Deep Digitisation
In Digital
MIB sets up toll free helpline for cable TV digitisation
Tata Sky launches missed call campaign featuring KangnaRanaut and Dhanush
Industry takes stock of Phase 3 & 4 of digitisation; identifies pain points