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BCCI media rights will help us offer affordable content to viewers as they migrate from TV to digital: Anil Jayaraj
Laqshya Media deploys its proprietary tool SHARP to execute campaign for Wipro’s Chandrika
505 mn viewers tuned in to watch IPL 2023 final match on Star Sports Network; ratings up 32%
With increased focus on digital, DOOH and events, Crayons Advertising aims to double its revenue in 3 years
In-depth: Why are brands taking the minimalist route for rebranding or renewed visual identity?
Bharat Media Group bags Muthoot Finance’s OOH mandate for Goldman campaign in Southern markets
Programmatic DOOH campaigns dominate Times OOH media across transit properties
TV channels aren’t lagging behind OTTs in deploying larger-than-life marketing tactics: Viacom18's Sapangeet Rajwant
Experts discuss how brands can crack the digital code at Advertising Club’s ‘D: CODE 2022’
Amaron launches its brand mascot ‘Ron’
Colors all set for launch of ‘Khatron Ke Khiladi’ Season 12
Cred’s ‘Don’t Drink and Swipe’ campaign promotes financially responsible behaviour during festive season
Zee5 to premiere social comedy ‘Helmet’ on September 3
Setu appoints atom network as its strategic and creative partner
Xaxis, m/Six, Lemma join hands to drive sales growth for brands through programmatic DOOH campaign
UFO Moviez profit up 87% in Q3FY20
Panasonic, Lemma Technologies launch SignEdge Display Network, an end-to-end solution for DOOH advertising
Skoda India moves beyond traditional outdoor, embraces ‘programmatic OOH’
Posterscope aims Rs 650-cr business in FY21, identifies programmatic DOOH as key growth driver
Absence of a unified digital measurement system raises confusion: Kieley Taylor of [m]Platform GroupM
In Digital
Decoding Star Sports' marketing strategy for ICC World Cup 2019
Education, health, food ads top ASCI’s complaint list
MG Motor partners with Adobe for pre-launch digital strategy in India
In Digital
OTT to push video content consumption up by 75% in 2021: MMA report
Digital to account for all of OOH's future growth