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: BCCI media rights will help us offer affordable content to viewers as they migrate from TV to digital: Anil Jayaraj
In Television

: Laqshya Media deploys its proprietary tool SHARP to execute campaign for Wipro’s Chandrika
In Advertising

: 505 mn viewers tuned in to watch IPL 2023 final match on Star Sports Network; ratings up 32%
In Television

: With increased focus on digital, DOOH and events, Crayons Advertising aims to double its revenue in 3 years
In Advertising

: In-depth: Why are brands taking the minimalist route for rebranding or renewed visual identity?
In In-depth

: Bharat Media Group bags Muthoot Finance’s OOH mandate for Goldman campaign in Southern markets
In Marketing

: Programmatic DOOH campaigns dominate Times OOH media across transit properties
In Industry Briefs

: TV channels aren’t lagging behind OTTs in deploying larger-than-life marketing tactics: Viacom18's Sapangeet Rajwant
In Television

: Experts discuss how brands can crack the digital code at Advertising Club’s ‘D: CODE 2022’
In Advertising

: Amaron launches its brand mascot ‘Ron’
In Marketing

: Colors all set for launch of ‘Khatron Ke Khiladi’ Season 12
In Television

: Cred’s ‘Don’t Drink and Swipe’ campaign promotes financially responsible behaviour during festive season
In Advertising

: Zee5 to premiere social comedy ‘Helmet’ on September 3
In OTT

: Setu appoints atom network as its strategic and creative partner
In Advertising

: Xaxis, m/Six, Lemma join hands to drive sales growth for brands through programmatic DOOH campaign
In Marketing

: UFO Moviez profit up 87% in Q3FY20
In Television

: Panasonic, Lemma Technologies launch SignEdge Display Network, an end-to-end solution for DOOH advertising
In Advertising

: Skoda India moves beyond traditional outdoor, embraces ‘programmatic OOH’
In OOH

: Posterscope aims Rs 650-cr business in FY21, identifies programmatic DOOH as key growth driver
In Advertising

: Absence of a unified digital measurement system raises confusion: Kieley Taylor of [m]Platform GroupM
In Digital

: Decoding Star Sports' marketing strategy for ICC World Cup 2019
In Television

: Education, health, food ads top ASCI’s complaint list
In Advertising

: MG Motor partners with Adobe for pre-launch digital strategy in India
In Digital

: OTT to push video content consumption up by 75% in 2021: MMA report
In OTT

: Digital to account for all of OOH's future growth
In Advertising

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