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WPP partners with Spotify to get early access to Spotify ad products, 1st party intelligence
WPP partners with Spotify to get early access to Spotify ad products, 1st party intelligence
In Advertising
Cleartax’s new ITR filing ad campaign featuring Gulshan Grover
Cleartax’s new ITR filing ad campaign featuring Gulshan Grover
In Ad Craft
Mirchi and Radio City unite to mark 20 years of Radio in Delhi through #20saalbemisaal program
Mirchi and Radio City unite to mark 20 years of Radio in Delhi through #20saalbemisaal program
In Radio
Goafest 2023: Themed ‘Future of Creativity’, India’s largest A&M festival kicks off today
Goafest 2023: Themed ‘Future of Creativity’, India’s largest A&M festival kicks off today
In Goafest 2023
Ads see 19% higher brand impact on Spotify vs all other media: Spotify’s Sonic Science report
Ads see 19% higher brand impact on Spotify vs all other media: Spotify’s Sonic Science report
In Digital
DoubleVerify exposes ‘BeatSting,’ a scheme generating fake audio ad traffic at scale through large audio platforms
DoubleVerify exposes ‘BeatSting,’ a scheme generating fake audio ad traffic at scale through large audio platforms
In Digital
Eroding consumer trust is top concern for advertising on social media platforms in 2023, says IAS Industry Pulse report
Eroding consumer trust is top concern for advertising on social media platforms in 2023, says IAS Industry Pulse report
In Digital
Gen Z is the world’s most digital audience spending two-thirds of media time online: WARC report
Gen Z is the world’s most digital audience spending two-thirds of media time online: WARC report
In Digital
HT Smartcast celebrates 100 million+ listens on International Podcast Day
HT Smartcast celebrates 100 million+ listens on International Podcast Day
In Digital
42% listeners have no issues with hearing ads in the middle of podcasts that are free: Triton Digital report
42% listeners have no issues with hearing ads in the middle of podcasts that are free: Triton Digital report
In Digital
Advertising cost on TV increases 31.2% globally post-pandemic: WARC analysis
Advertising cost on TV increases 31.2% globally post-pandemic: WARC analysis
In Advertising
In-depth: Small towns to play a major role in radio ad rates recovery to pre-pandemic levels
In-depth: Small towns to play a major role in radio ad rates recovery to pre-pandemic levels
In In-depth
Spotify, Integral Ad Science & Universal McCann Worldwide come together to provide brand safety solutions for podcast advertisers
Spotify, Integral Ad Science & Universal McCann Worldwide come together to provide brand safety solutions for podcast advertisers
In Digital
Gen Z is transforming culture by blurring the lines between consumption & creation: Spotify Culture Next report
Gen Z is transforming culture by blurring the lines between consumption & creation: Spotify Culture Next report
In Digital
Radio players need to be realistic, deliberate and pragmatic in response to competition from digital audio players: Abraham Thomas of Big FM
Radio players need to be realistic, deliberate and pragmatic in response to competition from digital audio players: Abraham Thomas of Big FM
In Radio
Goafest 2022 kicks off today marking the largest A&M industry gathering after three years
Goafest 2022 kicks off today marking the largest A&M industry gathering after three years
In Advertising
77% of marketers will prioritise mobile, 71% social media in 2022: IAS Industry Pulse Report-India Edition
77% of marketers will prioritise mobile, 71% social media in 2022: IAS Industry Pulse Report-India Edition
In Digital
2021 Wrapped for Advertisers: How sound helped us rebuild and reconnect
2021 Wrapped for Advertisers: How sound helped us rebuild and reconnect
In Digital
Hindustan Times celebrates Independence Day with digital audio-first campaign #HTLegacyofTruth
Hindustan Times celebrates Independence Day with digital audio-first campaign #HTLegacyofTruth
In Ad Craft
Millennials and Gen Z believe brands have the power to create communities based on common interests and passions: Spotify’s Culture Next Report
Millennials and Gen Z believe brands have the power to create communities based on common interests and passions: Spotify’s Culture Next Report
In Digital
Sony Pictures Networks’ ‘The Go-Beyond Podcast’ looks at life from the lens of the icons of inspiration
Sony Pictures Networks’ ‘The Go-Beyond Podcast’ looks at life from the lens of the icons of inspiration
In Television
Hero Vired will not invest in traditional mediums as we were born digitally, says Sushma Bharath
Hero Vired will not invest in traditional mediums as we were born digitally, says Sushma Bharath
In Digital
Radio players see partial recovery but wary of Covid second wave
Radio players see partial recovery but wary of Covid second wave
In Radio
In the near future, we will continue to be driven by free business in India, says Spotify's Arjun Kolady
In the near future, we will continue to be driven by free business in India, says Spotify's Arjun Kolady
In Digital
Hindustan Media Ventures buys minority stake in podcast company Hubhopper
Hindustan Media Ventures buys minority stake in podcast company Hubhopper
In Digital