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Liberty Adult Diaper aims to revolutionise perception of ageing
ABP Asmita concludes fifth edition of its ‘Asmita Sanman Puraskar’
Huggies challenges Sonam Kapoor Ahuja with #HuggiesFlipAndDipChallenge in its new campaign
Kimberly-Clark relaunches Huggies in India with ‘We got you, baby’ campaign
ITC increases its stake in Mother Sparsh with fresh investment of Rs 13.5 crore
Warc’s ‘Anatomy of Effectiveness’ 2022 edition highlights 5 key priorities for delivering effective advertising
Nobel Hygiene’s ad for Snuggy brings out a clutter-breaking narrative in baby diapers category
Wavemaker India’s DVC for Friends Adult Diapers showcases the cost of Incontinence
Huggies’s new campaign aims to support parents in their quest for natural baby care products
Huggies’ campaign celebrates the joyful moments of discoveries that come with motherhood
Adult diaper brand Friends talks about the risk elders face in attempting to use toilet at night
Nobel Hygiene increases ad spends by 30%, eyes 5x growth over last year
Pampers sheds light on impact of equal parenting on shaping future generations
In-depth: Why selling specifically to senior citizens is yet to catch the fancy of marketers
WATConsult wins e-commerce duties for Nobel Hygiene
In Digital
‘MOM’ is the word for brands
Choosing Tata Sky’s new packs is a child’s play
MamyPoko Pants hires Team Pumpkin as digital marketing partner
In Digital
Patanjali expands portfolio, launches new products in dairy and frozen food segments
Exclusive: Patanjali to set foot in Rs 16,000-cr diaper and sanitary napkin market
Digital is playing a bigger role but TV is here to stay: Chella Pandyan, Marketing Director, Kimberly-Clark India
Friends Adult Diapers invests more than Rs 10 crore in first TVC
Toonz to spend Rs 2-3 crore on marketing in coming festive quarter, launches new TVC
Parle continues to be India’s top brand: Kantar Worldpanel
Boys do cry: Advertising and its portrayal of men