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Advertising leaders suggest doing away with organisational hierarchy to be more fluid
The next decade will belong to Indian stories, says Prime Video India’s Sushant Sreeram
Content, Commerce and Community have been growing exponentially owing to technological innovations: Jyoti Deshpande
Purchase intent 23% higher when user exposed to over 15 seconds of message during in-game ad: Gameloft
In Digital
News Flash: Indian adex to grow by 15.5% to reach Rs 1,46,450 crore in 2023: GroupM TYNY report
GCPL launches low-cost mosquito repellent device and a no-gas mosquito–kill spray
India versus Bharat: Marketers deliberate on the art of marketing
In-depth: What do creative agencies need to stay relevant in 2023
Global SaaS start-up ProfitWheel raises Rs 10 crore in pre-series A funding
5G is going to be a turning point for the advertising industry
News18’s L’Aspiration Summit witnesses a confluence of royals, history, food and fashion
JetSynthesys acquires Metaphy Labs to bolster its metaverse-as-a-service capabilities
JetSynthesys acquires Metaphy Labs to strengthen its Metaverse capabilities
In Digital
Tecno Mobile collaborates with Cosmopolitan India to introduce its Camon 19 series with ‘Stylish Affair’ campaign
Zee5 Intelligence Monitor’s report sheds light on the fad of online gaming in India
In Digital
Gold Setu launches ‘Galli galli mein store hai’ TVC
Unicorn start-up Meesho partners with DViO Digital for high-decibel festive campaigns
In Digital
Viacom18 appoints Anil Jayaraj as CEO, Sports
Ayushmann Khurrana is Tecno’s Indian brand ambassador for 2021
Long live Mahashay. Long live the Masala Magic.
After TikTok’s exit, short-video platforms yet to catch fancy of advertisers
In Digital
Zee5 progresses towards enriching first-party data
Zee5 and Cosmos-Maya sign multi-project deal
Influencer marketing to revive post-Covid-19 lockdown, says India Influence Report 2020
WolfzHowl, Leap Frog Strategy form a strategic partnership