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Pfizer launches genAI platform ‘Charlie’ in collaboration with Publicis Groupe
In Digital
BajajCapital partners with WebEngage to enhance its approach to customer engagement
The Fern Hotels & Resorts ropes in Deepak Kadam as GM-Marketing
CleverTap unveils Signed Call for contextual customer engagement
ISB Executive Education and Emeritus partner to unveil new programmes in Digital Marketing
Mirum India and WebEngage join forces to provide customer engagement solutions
In Digital
Dharana at Shillim appoints Ankita Biswas as head of marketing; Tarun Sobti becomes head of sales and marketing
The Times of India launches this year’s festive theme ‘Times FOMO’ for brands and agencies
In Print
Mirum India partners with Sprinklr to power next-level customer engagement
WebEngage and Liferay partner up to provide digital transformation and customer engagement solutions to enterprises
In Digital
Admatazz bags social media creative mandate for m.Stock by Mirae Asset
In Digital
Haptik releases ‘The state of WhatsApp marketing 2023’ report
In Digital
Social commerce expected to reach market size of $16-20 billion in India by 2025: Talkwalker and Khoros report
5G is going to be a turning point for the advertising industry
Exotel appoints Angira Agrawal as Global SVP GTM and Strategy
Bharti AXA Life Insurance ropes in actor Vidya Balan as brand ambassador
Nearly 80% of companies will implement conversational customer engagement to improve customer experience: IDC research
Admatazz bags social media mandate for Tata AIA Life Insurance
In Digital
IndiaFirst Life’s Aashish Walia joins Fabled Minds as partner & Director
Brand safety a major concern, companies must be more careful about ad platforms they choose, says Chris Higgins of Netcore Cloud
The customer engagement trend report 2021 by WebEngage
In Digital
Tonic Worldwide partners with yellow.ai to build AI-powered conversational experiences for brands
In Digital
We will be heavy on digital in our communication: Ashish Dhruva of InterMiles
In Digital
40% organisations at a nascent stage in MarTech capabilities
As stressed consumers seek more excitement from entertainment, Zee Biskope plans fresh content slate