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Infobip’s research reveals growing prevalence of conversational experiences for customer communications
Infobip’s research reveals growing prevalence of conversational experiences for customer communications
In Marketing
Aditya Kanthy and Dheeraj Sinha named jurors for WARC Awards for Effectiveness 2023
Aditya Kanthy and Dheeraj Sinha named jurors for WARC Awards for Effectiveness 2023
In Advertising
ad:tech New Delhi to be held on March 15-16 in Gurugram
ad:tech New Delhi to be held on March 15-16 in Gurugram
In Marketing
HiveMinds onboards HomeLane and Zydus Lifesciences as clients
HiveMinds onboards HomeLane and Zydus Lifesciences as clients
In Digital
Wavemaker India launches specialised unit for D2C brands
Wavemaker India launches specialised unit for D2C brands
In Advertising
Noesis.Tech integrates AI to launch GPT-powered chatbot for customer servicing
Noesis.Tech integrates AI to launch GPT-powered chatbot for customer servicing
In Digital
Alt Balaji is now Altt
Alt Balaji is now Altt
In OTT
Customer characteristics of jewellery marketing
Customer characteristics of jewellery marketing
In Partner Content
Admatazz bags social media creative mandate for m.Stock by Mirae Asset
Admatazz bags social media creative mandate for m.Stock by Mirae Asset
In Digital
Exotel survey reveals 65% marketers believe optimal customer experience will be key to success in 2023
Exotel survey reveals 65% marketers believe optimal customer experience will be key to success in 2023
In Marketing
Singapore Airlines’ new campaign showcases a world-class travel experience for customers
Singapore Airlines’ new campaign showcases a world-class travel experience for customers
In Ad Craft
Tata Play Binge partners with Comviva to accelerate its digital content
Tata Play Binge partners with Comviva to accelerate its digital content
In OTT
Piramal Finance’s new campaign addresses the credit needs of underserved customers of Bharat
Piramal Finance’s new campaign addresses the credit needs of underserved customers of Bharat
In Ad Craft
MG Motor launches MGVerse in partnership with Metadome.ai
MG Motor launches MGVerse in partnership with Metadome.ai
In Digital
In-depth: What’s making traditional brands strengthen their D2C arms
In-depth: What’s making traditional brands strengthen their D2C arms
In In-depth
Vi’s ‘Sach-Mucch’ campaign puts the spotlight on its new range of Postpaid plans
Vi’s ‘Sach-Mucch’ campaign puts the spotlight on its new range of Postpaid plans
In Ad Craft
Mumbai Indians issues request for proposal to invite NFT platforms for fan engagement
Mumbai Indians issues request for proposal to invite NFT platforms for fan engagement
In Marketing
ET MediaLabs wins consumer durable brand Atomberg’s digital mandate
ET MediaLabs wins consumer durable brand Atomberg’s digital mandate
In Digital
Amitabh Bachchan helps a customer pick her dress in Nexus Malls' latest ad film
Amitabh Bachchan helps a customer pick her dress in Nexus Malls' latest ad film
In Ad Craft
Eduvanz ropes in Aditya Birla Capital’s Loveleen Sahrawat as its new Chief Marketing Officer
Eduvanz ropes in Aditya Birla Capital’s Loveleen Sahrawat as its new Chief Marketing Officer
In Marketing
No evidence of manipulation done by channels at customer level: CBI in chargesheet against Sunil Lulla
No evidence of manipulation done by channels at customer level: CBI in chargesheet against Sunil Lulla
In Television
Haptik releases ‘The state of WhatsApp marketing 2023’ report
Haptik releases ‘The state of WhatsApp marketing 2023’ report
In Digital
Marketers believe their work provides increasing value despite macroeconomic and labour headwinds: Salesforce report
Marketers believe their work provides increasing value despite macroeconomic and labour headwinds: Salesforce report
In Marketing
Wow Skin Science enhances customer experience with chat-to-cart journey with WhatsApp
Wow Skin Science enhances customer experience with chat-to-cart journey with WhatsApp
In Marketing
Loveleen Sahrawat quits Aditya Birla Capital after nine years
Loveleen Sahrawat quits Aditya Birla Capital after nine years
In Marketing