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Legends League Cricket clocks 43.8 million viewers on Star Sports for first 6 matches
Jio rolls out new 'Cricket Plans' offering additional data ahead of IPL
In Digital
Chennai Super Kings onboards Garuda Aerospace as official drone partner for IPL 2023
EatSure becomes Royal Challengers Bangalore’s official food delivery partner
Star Sports unveils its experts panel list for commentary in IPL 2023
Dream11 partners with Legends League Cricket Masters as Official Fantasy Partner
Second screens have emerged as first choice, enabling always-on mode for cricket fans: Carat – ESPNcricinfo report
In Digital
Viacom18 launches ‘Naam Hoga Tera Har Zubaan Par’ campaign for Women’s Premier League
Celebrity Cricket League returns after a three-year hiatus
WPL 2023: The opportunities and challenges for Viacom18 in the inaugural year
Colors Tamil to present live cricket as second half of SA20 League resumes
Aditi Kaushik joins Legends League Cricket as Director, Marketing
Star Sports aims at making IPL 2023 biggest ever on TV
Star Sports hails the Women in Blue ahead of ICC Women’s T20 World Cup 2023 in its new promo
Irrespective of increasing cost, cricket remains the biggest growth driver: Wavemaker India’s Shekhar Banerjee
Disney Star aims to reach record-breaking 500 mn viewers on TV in IPL 2023
Zee Entertainment signs Paytm, Kurkure Playz, Kent RO, and Gulf Oil as sponsors for ILT20
KKCL’s ‘Killer’ brand replaces MPL Sports as official sponsor of Indian cricket team
Rajasthan Royals and Colors team up to launch reality show ‘Cricket Ka Ticket’
Rajasthan Royals and Colors team up to launch ‘Cricket Ka Ticket’ – a talent hunt for both men and women
Star Sports onboards specialists to share their expertise on IPL Auction Day
BCCI and Mastercard collaborate for #HalkeMeinMattLo campaign to promote women’s cricket
27th Sports signs Toyam Sports as title sponsor of India-Bangladesh series
Sports and entertainment stars from South Africa come together for SA20’s new TVC
Upcoming Indian Men’s cricket team tour of Bangladesh attracts multiple brands